Get Smarter About Marketing Measurement

Nine dollars and thirty-nine cents. That’s what I spent to generate over two hundred on-brand images for MeasureU Academy. And I’ve scaled this approach to thousands of images since then. Every single one matched our brand. The imagery, the colors, the full look. No designer involved. We didn’t open Canva once. Know that feeling when […]

Tired of hearing about MCP servers but having no idea which ones actually matter for your job? You’re not alone. Most marketers I talk to think there are maybe 5 MCPs worth knowing about. And I get it—the whole thing sounds technical and developer-focused. Here’s the thing: there are over 10,000 MCP servers right now. […]

DMG Media documented an 89% CTR collapse when AI Overviews appeared. Here’s how to turn that crisis into three productized AEO services your agency can sell today — with pricing, positioning, and the platform walkthrough.

Know that feeling when a client asks “Should we do server-side tracking?” and you’re not quite sure how to answer? You’re not alone. If you’re anywhere in the measurement community—LinkedIn, podcasts, Slack groups, client calls—you’ve definitely come across this question over the last few months. Server-side tracking has picked up some serious momentum recently and […]

The Problem With How You’re Using Claude Tired of getting mediocre AI outputs that need heavy editing every single time? You’re not alone. Most marketers are using Claude like a slightly better ChatGPT. Type a prompt, get an output, move on. And yeah, that works fine if all you want is a decent first draft. […]

A client marketing audit used to take me 40 hours. Now it takes about 4—by leveraging AI agents and Claude Code skills. So here’s the math that kept me up at night: If I were using hourly billing to charge for AI consulting services, I would have had to cut my revenue by 90%. Even […]