Profit Margins
This is the 4x. You take your current price and quadruple it. Sounds crazy until you see the math — and then it's obvious you've been leaving three-quarters of your revenue behind.
The P.R.I.C.E. Method is an AI-powered pricing system that shows you how to charge what you're actually worth in our AI reality — where some people are making more and some people are making way less. It gives you the evidence and the confidence you need to present it to any client and win.
One sitting. A number you can prove. Money-back guarantee.
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If you charge by the hour, AI just underbid you. The old number of hours isn't the new number of hours, and a lot of clients can see through that. They expect you to be more efficient. They expect you to pass on the gains.
But here's what they don't know: you might have been eking it out before — building this over 10 hours, doing it all yourself, slow, hating the work. Now you're doing it in two hours.
That means you can pass on savings to the client AND have the highest margins you've ever had. Both at the same time. That's the opportunity most agency owners are missing — they're either cutting prices or keeping old rates and feeling guilty. Neither is right.
The right answer is pricing for the value you deliver, not the hours it takes. And that's a completely different calculation than what most people are doing.
My partners and I built an agency from almost nothing to eight figures in revenue. Made the Inc. 5000 list five years running. Eventually sold it for eight figures.
But when we were making next to nothing, we had no idea how to price. We knew we should charge more — everyone knows that. We didn't know how to make it profitable. How do you create a margin? How much do you charge? How do you staff this thing? How do you know when to hire?
All of those questions come down to one thing: pricing.
"We had to hire a couple hundred thousand dollars worth of consultants to figure that out. And a lot of what they told us is now just common knowledge for me."
We had to hire a couple hundred thousand dollars worth of consultants to figure that out. And a lot of what they told us is now just common knowledge for me.
I'm not making you pay six figures for it. I'm packaging it up so you can have it right away — because this is table stakes. This is how an eight-figure agency operates, not how a freelancer operates.
And it's even more important now that you get this right because of the margin squeezes I was talking about with AI.
— Jeff Sauer, Co-Founder of MeasureU
If you told me you're undercharging but can't fix it, I'd tell you the same thing I tell everyone: double your rates. Then double them again.
That sounds aggressive. But here's the math.
Most people think what they're worth is their salary divided by 2,000 hours. That's it. That's the whole calculation. And they don't account for anything else.
They don't factor in client communication. They don't factor in overhead — and yes, even if you don't have an office, you have overhead. They don't factor in taxes, insurance, all the costs of actually running a business.
The labor should be about 25% of what you charge. Maybe a little more, but not much more. So when I say double and double again, that's how you get to the real number.
Unless someone has already done that math — taken what they want to make and doubled it twice — I know they're undercharging. Every time. It's not complicated. People just haven't done it.
Here's what actually happens. Someone tells you to charge more. You nod. And a year later, you haven't done it.
Not because you're lazy. Because you'd rather make half as much money and keep the client than have that awkward conversation. The risk of hearing "no" is scarier than the certainty of being underpaid.
I've worked with people who HAVE raised their prices — successfully. The difference? They did it with evidence.
They showed the client: when we started, we were doing this. Now we're doing this other thing. Here's how much more work we're taking on. Here's how the market changed. Here's how costs changed. Here's the three things we added to your scope that you're getting for free right now.
Because that's the real problem — people keep doing more for their clients without charging for it. Scope grows. The invoice doesn't.
Generic advice says "raise your prices." Nobody puts skin in the game to show you HOW. Nobody helps you figure out WHY you're worth it. They just say the words and move on.
That's the difference between advice and a tool. Advice tells you what to do. A tool shows you the evidence so you can actually do it.
Not a course. Not a coaching program. Not a framework you have to interpret and adapt.
A tool.
Five components that work together. You go through it in an afternoon. By the time you're done, you've completely redialed your entire pricing.
This is the 4x. You take your current price and quadruple it. Sounds crazy until you see the math — and then it's obvious you've been leaving three-quarters of your revenue behind.
How you incorporate AI, team members, junior employees — everything that means you're not doing all the work yourself. This is how you make your services affordable to the client AND profitable for you at the same time.
What companies are actually paying for right now. What you could be selling that you haven't thought of yet. How you increase your customer value — which is almost always pure profit. This is how you think outside the box about what's possible, especially with AI tools.
How to use your existing clients and experience to attract better ones. What buttons to push with the clients you already talk to. How to leverage what you have to get more — and use the clients you aspire to work with to level up the ones you've got.
Show the return on investment in working with you. Make it crystal clear that hiring you is not an expense — it's an investment. When the client sees the math, the pricing conversation is over.
Five components. One sitting. One number.
Your numbers. Your services. What you should be charging — in dollars.
Margins, rate card, estimate builder — the core calculator that takes your numbers and shows you exactly what to charge.
Every service scored and categorized so you can see what the market pays and where your biggest opportunities are.
Know who to pursue and who to fire. Build your ideal client profile and never waste time on the wrong prospects.
Turn your pipeline into predictable revenue with clear targets for outreach, close rate, and deal size.
Track every conversation, proposal, and outcome so you know what's working and what isn't.
Plug these prompts into Claude or ChatGPT and get instant analysis of your pricing, margins, and market position.
Close deals without discounting. Show prospects exactly what inaction costs them, using their own numbers.
Step-by-step guide to implementing everything in the toolkit — from first calculation to client conversation.
I've taught over 10,000 freelancers, consultants, and small agency owners how to price their services. The ones who take the advice are thriving. These are the people who actually did something with it.
"Same skills. Different pricing structure."
No new clients. No new services.
Not all of these are "I 10x'd my revenue" stories. Some of them raised their rates and the client just said yes. No drama. No pushback. That's a win too — eliminating the risk you were afraid of in the first place.
"You just need one win with one client. That's all it takes."
I guarantee this will work. Go through the tool. Do what it tells you to do. Back it up with the evidence it gives you. Try it on a client.
If it doesn't work, you get your money back. No questions asked.
I've never seen someone do the math and come out with the same number they walked in with. There's always more there. You just haven't measured it yet.
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All eight components delivered immediately. No onboarding call. No waiting period.
This is introductory pricing during initial rollout. The $39 is below where this lands when the full case study library is built out.
But the more immediate consideration isn't the price. It's the proposal going out next week. The retainer renewal coming up in 30 days. The new client conversation where you'll name a number you haven't validated.
The cost of not having this isn't $39. It's the difference between what you charge and what you could have charged — compounded across every proposal you send this year.
Confidently price your services so you actually make money.
Or keep doing what you're doing and wonder why everyone else is thriving while you're scraping by.
Get the P.R.I.C.E. Method — $39