There are two big obstacles that stand in the way of growth for every service-based business.

Whether you’re just getting started with your business or you’ve been running an agency for years, it’s inevitable, you’re going to have to face and overcome these obstacles.

Do you know what they are?

According to a recent study I conducted with 149 service-based business owners, you’re probably more familiar with these roadblocks than you’d like.

Here are the most common words the business owners I interviewed used to describe the challenges they face.

Escape the Lack of Clients or Lack of Time Trap

Not enough clients or not enough time.

For most service-based business owners it’s one or the other.

Yet, I am willing to bet your inspiration for starting your own business wasn’t to be consumed by anxiety about how, when, and where you’re going to find your next client...

Or to spend 90 hours a week trying to service your clients, just so you can scrape by, pay the bills, and live to fight another day.

No, like most of us, you are likely looking for a better way.

Running a service-based business is a chance to do the work you love while leading life on your own terms.

More importantly, your business is an opportunity to turn your expertise into the financial asset your job could never become.

But the moment your agency meanders into the not-enough-clients or not-enough-time trap two things happen:

These outcomes are the opposite of your ambitions and inspirations.

And I don’t want you to suffer this fate a single day longer than you have to.

So today, I want to share how you can break free of the not-enough-clients/not-enough-time doom loop and build the business you’ve always dreamed of owning.

The Origins of the Data Driven Story

Hi, I’m Jeff Sauer

You may know me as the founder of Data Driven.

But long before I started my online digital marketing training hub, I was a freelance web developer, a database specialist, and an SEO…

Honestly, I was a freelance “I’ll do whatever you pay me to do within reason.”

Now, fortunately, I found my way out of this phase of my career. 

And, I worked my way up to become a partner in an award-winning digital marketing agency.

By adopting the principles I am going to share with you today, my agency grew so rapidly we were recognized as one of Inc. 5000’s Fastest Growing Businesses five straight years in a row.

Yet, the best part is the fundamentals I’m sharing with you have helped hundreds of others achieve their own business success.

You see, by building your business to avoid the lack-of-clients/lack-of-time trap, you can use your business to create real financial and lifestyle freedom.

I know this because I’ve lived it.

The success of my agency allowed me the freedom and time to not only travel the world but also build Data Driven into a 19,175 members-strong community.

And the 1,000s of Data Driven members who’ve joined my business programs have seen life-changing success as well.

So let’s talk about how you can grow your business to support the life you ultimately want to live while achieving your most ambitious financial goals.

The Three Growth Principles you MUST Implement to Create a Highly Profitable and Sustainable Service-Based Business

There are three key principles that comprise the pillars of growth for every service-based business.

Embracing and implementing these principles in your business will allow you to:

Build your BRAND into your lead generation machine

Great work is what your clients expect, and rightfully so. Your clients will focus on themselves first. Sure when it’s convenient they might mention you to their colleagues.

But if your work is truly great - the secret weapon your clients can’t do without - they also might want to keep you all to themselves so they can monopolize your expertise.

The truth is word-of-mouth and referrals are unreliable when it comes to lead generation.

So what other options are out there to get in front of clients?

Job Boards, Paid Media, SEO?

Here’s the deal.

All of these tactics can work. But ONLY if you differentiate yourself from the pack… AND... deliver a message that captives the attention of your potential clients.

The best way to connect with your ideal clients and stand out from your competition is to… 

Build Your Brand

Building your brand doesn’t mean you have to become Nike or Pepsi.

It simply means you need to do these two things really, really well:

Most agencies fail to attract enough clients because they don’t understand how to leverage niches. They also have no idea what motivates their clients to hire a service provider.

Now, this is great news for you… because guess what happens when you select the right niches for your business?

And when you craft a unique selling proposition that speaks to your clients most burning desires?

You magnetically attract clients to your business.

And this wealth of client opportunities allows you to choose to work with the cream of the crop… which in turn allows you to experience successes that build your brand even faster.

The process of building your brand all starts with this simple equation:

Nail these two variables and no matter how you choose to promote your business, if there are clients within your reach, they’ll be lined up to work with you.

You can’t grow your business without clients. Yet, too many clients can also kill your business if you’re not prepared to handle the workload.

And while clients bring in revenue, they don’t create profits.

What creates profits for your business is scaling your ability to deliver your services.

BUT, if you never hired employees or contractors before, OR standardized your services, OR created an onboarding process…

Then taking on these challenges can feel more overwhelming than simply maintaining the status quo.

So how do you make the 80/20 shift in your business?

Speaking from experience, there are really only two ways to do this.

OR

When my agency truly started to take off we hired a $6,000 a day coach to help us fix our processes so we could grow profitably. As costly and difficult as it was to try 80/20 ourselves while were growing, it was still the best money I ever spent on my business.

80/20 your business early on and you’ll be able to bring in new clients profitably without hitting a revenue wall or burning yourself out.

The members in my business courses are always surprised by what they learn when they enter their business’s numbers into the Data Driven growth projection model. 

This model reveals by-the-numbers answers to many of the questions that keep business owners awake at night.

Questions like:

Turning your vision for your business into tangible Data Driven targets is an absolutely crucial process.

But the real skill lies in managing your business to hit your targets.

Now the bad news is, there’s no magic pill that will transform your ability to financially manage your business.

You have to learn and you have to earn these skills.

Yet, the good news is there are ways to drastically reduce your learning curve and avoid the substantial risks of financial mismanagement.

The opportunity I am about to share with you is unlike any I have ever offered before.

The programs I am introducing today are uniquely designed to provide you with the guidance, knowledge, and resources to:

Now, before we go any further, I need to share one more truth.

If you’re suffering from lack-of-clients or lack-of-time, there’s no overnight fix for these problems.

But, what you can do is take control and dedicate yourself to make a change in your business now, before you hit the point of no return.

And starting today, you can follow a complete program that will guide you through implementing the three guaranteed growth principles for your business.