Master Google Tag Manager and Control Your Marketing Data with Precision
Stop losing valuable tracking data for your analytics, ads, and other marketing tools. Master GTM to streamline your data collection.
Master Google Tag Manager with confidence
Unlock advanced data insights from your analytics tools
Implement effective website and ad platform tracking
Accelerate your career as a measurement marketing professional
Is Your Marketing Data a Source of Confusion Instead Of Clear Direction?
You're at your computer, trying to make sense of the latest data. The glow of the screen illuminates your face as you review a message:
‘These numbers don't look right.'
‘Why is this report so inconsistent?'
‘Why are these conversions missing?’
Another round of data troubleshooting, another attempt to explain discrepancies. The digital world demands precision, agility, and clear user behavior understanding. Data privacy regulations are shifting, and stakeholders demand insights you're struggling to deliver confidently.
And although you've launched campaigns, built websites, and installed analytics, you're still being held hostage by data blind spots. When you master GTM, you will overcome these frustrations
Constantly doubting your marketing data
Incomplete conversion and ads platform data
The fear of “breaking” something when making tag changes
Waiting endlessly for developers to implement new tags
Blind spots because of privacy regulations
Feeling lost in the complex maze of GTM configurations
Ready to transform your frustration into mastery and finally take control of your data?
Our training provides the expert roadmap and hands-on GTM skills you need to not only conquer tracking challenges but also unlock the true potential of your marketing efforts.
Your Path to GTM Mastery: Session by Session
This program provides you with a clear, step-by-step path to Google Tag Manager mastery. Each session builds upon the previous one, equipping you with the knowledge and skills to implement advanced measurement strategies without getting stressed. Explore the session details below to see how this GTM training will transform your measurement marketing capabilities.
Session 1:The Foundations
Ignite Your GTM Journey
Unlock the power of Google Tag Manager, the essential tool for any measurement marketer. This foundational session demystifies GTM, guiding you from its origins and core functionalities to confidently navigating its interface. Discover how GTM empowers you to track user behavior and implement measurement strategies independently, without relying on IT. Grasp the significance of tags, triggers, and variables, and master planning your measurement strategy using the QIA framework. By setting up your first GTM account and container, you'll establish a robust groundwork for advanced measurement techniques.
Session 2: Using GTM to Measure Basic Behaviors in GA4
Harness Basic GTM Tracking
Dive into the heart of Google Tag Manager and Google Analytics 4 integration. This session equips you with the skills to measure essential user interactions on your website. Learn to set up GA4 tags for page views, scroll tracking, clicks, and video engagement across various players. Become proficient in configuring event parameters, utilizing variables, and creating effective triggers to capture accurate and detailed data. You'll be able to track core user behaviors, gaining invaluable insights to optimize your website's performance and user experience.
Session 3: Using GTM to Measure Leads & Other Behaviors in GA4
Maximize Insights from User Actions
Elevate your GA4 tracking by mastering lead and behavior measurement with GTM. Building upon the basics, this session guides you through setting up GA4 lead events, implementing custom events, and leveraging GTM to track A.C.T. and I's on the customer journey. Gain the ability to effectively integrate your measurement plan within GTM, ensuring accurate data capture for crucial user actions and conversions. By completing this session, you'll be able to measure what truly matters, uncovering deeper insights into user engagement and optimizing your conversion funnel.
Session 4: Using GTM to Measure Ecommerce in GA4
Maximize Online Sales Data
Supercharge your ecommerce analytics with Google Tag Manager and Google Analytics 4. This session dives deep into measuring online store performance, guiding you through understanding the data layer, setting up GA4 purchase events, and tracking other essential ecommerce behaviors. Empower yourself to implement robust tracking for Shopify stores and gain the insights needed to optimize your sales funnel, enhance product performance, and drive revenue growth. You'll be equipped to capture critical ecommerce data, empowering you to make data-driven decisions for your online business.
Session 5: Working with Ad Platforms in GTM
Integrate Your Ad Data
Enhance your ad campaign analysis by mastering ad platform integration with GTM. This session guides you through setting up measurement for leading platforms, including Google Ads, Facebook, and TikTok. Learn to configure tags and triggers to effectively track ad performance and gain a holistic view of your marketing efforts. Discover how to adapt your GTM setup for other ad platforms, ensuring accurate data capture across your advertising ecosystem. By the end of this session, you'll be able to seamlessly integrate and measure ad performance data, driving efficiency and effectiveness in your advertising strategies.
Session 6: Working with Other Platforms in GTM
Unify Your Data Ecosystem
Expand your measurement capabilities beyond standard platforms by integrating various tools with GTM. This session guides you through installing Microsoft Clarity, setting up Calendly, and implementing 3rd party measurement solutions. Explore the crucial topic of user consent, learning to implement consent mechanisms using CookieBot. Finally, get an introduction to server-side implementations, providing a starting point for exploring this advanced data strategy. This session will enable you to extend GTM's reach, integrating diverse platforms and ensuring compliance with consent requirements.
Session 7: Tips, Tricks, and Best Practices
Master GTM Efficiency
Elevate your GTM expertise with essential tips, tricks, and best practices. This session guides you through debugging implementations with Tag Assistant, organizing your GTM setup for optimal efficiency, and mastering importing and exporting techniques. Learn to create your own templates, effectively work with existing GTM setups, and identify platforms where GTM use should be avoided. You'll be equipped to streamline your GTM workflow, troubleshoot effectively, and implement best practices for long-term success.
Session 8: Getting More From GTM
Elevate Your GTM Game
Take your GTM proficiency to the next level. This session is designed for those already familiar with GTM who want to supercharge its advanced capabilities. Learn to use custom templates for tags and variables, redact Personally Identifiable Information (PII) in Google Analytics with GTM, and efficiently manage containers and workflows. Discover how to set, read, and manage cookies using GTM, explore advanced trigger options like Trigger Groups, and master tips and tricks for using custom JavaScript. At the end of this session, you'll be equipped with advanced techniques to optimize your GTM implementation and achieve sophisticated measurement goals.
Session 9: Taking Advantage of Variables in GTM
Maximize GTM Flexibility
Maximize the effectiveness of your GTM setup by fully leveraging variables. This session delves into advanced variable techniques, covering JavaScript, Custom JavaScript, and Table Variables, alongside a review of essential basic variables like URL Variables and Constants. Enhance your data manipulation and streamline your tag configurations. Learn to work with Event and Config Setting Variables and efficiently send user data to Google Ads and Facebook. You'll be able to harness the full power of GTM variables, creating more dynamic and efficient tracking solutions.
Session 10: Managing Cookies with GTM
Master First-Party Cookie Strategy
Dispel the myth that cookies are obsolete and discover their continued importance in effective measurement. This session reveals why cookies remain relevant and demonstrates how to leverage GTM to set, read, and manage first-party cookies. Bolster your ability to build a more complete and useful customer journey story by mastering cookie management within GTM. Upon successful completion, you'll be equipped to utilize cookies strategically, improving your data collection and analysis for better marketing insights.
Session 11: Using GTM to Improve Your Marketing
Amplify Marketing Impact
Unleash the full potential of GTM by integrating it with powerful extensions, utilities, and resources. This session goes beyond basic GTM functionality, revealing how to use GTM to its maximum capacity. Learn to leverage Element Visibility, implement other useful triggers, and update your A.C.T. and I's on the customer journey. You'll be equipped to supercharge your marketing efforts with GTM, transforming it into an even more potent tool in your arsenal.
Elevate Your Expertise: Earn Your GTM Certificate
Upon successful completion of the Google Tag Manager Live Course, you'll receive an official MeasureU certification. This certification validates your mastery of GTM, showcasing your ability to implement advanced measurement strategies, optimize data collection, and drive impactful marketing results. Display your certification to clients, employers, or on your professional profiles to demonstrate your expertise and gain a competitive edge in the data-driven landscape. Invest in your skills and earn the recognition you deserve with MeasureU.
Meet Your GTM Instructors Who Solve the Toughest Tracking Challenges Everyday
Manisha Mistry
Google Tag Manager Guru
When it comes to harnessing the power of Google Tag Manager, Manisha is in a league of her own. With practical, real-world experience, she helps marketers set up and optimize GTM to enable seamless tracking and data collection.
Her lessons are tailored to get you up and running fast, whether you're a beginner or looking to advance your skills.
Julie Brade
Google Tag Manager Strategist
As a MeasureU instructor, Julie empowers businesses to connect their core marketing objectives with precise, insightful data tracking.
Her expertise goes beyond the technical ‘how-to'; she reveals the critical ‘why' behind effective measurement, equipping you with powerful frameworks and strategies to drive meaningful results.
With her guidance, you'll gain the clarity and confidence to leverage GTM for optimal data tracking.
MeasureU has trained employees from 10,000+ organizations, including brands like:
What Our Students Are Saying About This Training
Tired of Data Headaches? See What Our GTM Training Can Do For You
Let's be honest, dealing with messy data from multiple platforms and confusing tracking is a real pain. Without the right GTM skills, you're probably spending way too much time wrestling with spreadsheets, struggling to get clear answers, and missing out on valuable insights.
But with the right guidance, tracking and tagging finally becomes child’s play.
Without GTM Mastery
Struggling with fragmented data and inconsistent reporting
Doubting your ability to track essential user interactions
Feeling overwhelmed by time-consuming tag implementation
Wasting time with tracking implementation
Doubting your control over website tracking
Struggling to implement tracking changes efficiently
Inaccurate data
Missed conversions
Limited to default analytics data
With GTM Mastery
Confidently working with unified, reliable reporting
Tracking all essential user behaviors
Efficient and streamlined tag management
Decreased time to implement tracking
Confidently controlling your website tracking
Updating with ease
Data collection that meets your needs
Reliable conversion tracking
Enriched data collection
Maximize Your Marketing Impact with GTM Mastery
This training is your launchpad to becoming a more valuable marketing professional through GTM mastery for streamlined and precise tracking across digital platforms.
This program is structured to take you from foundational knowledge to advanced expertise.
GTM Basics
Develop a strong understanding of GTM fundamentals, including tags, triggers, variables, and the GTM interface. Learn to implement essential tracking for GA4, covering page views, scroll tracking, clicks, video engagement, and e-commerce events. Master the skills to effectively track user behavior and gain initial insights into website performance, enabling you to deliver exceptional value for clients by ensuring accurate data collection. Establish efficient workflows and best practices for organizing your GTM setup, becoming a confident GTM strategist in the process.
GTM Beyond Basics
Elevate your GTM proficiency by mastering advanced techniques like custom templates, variable manipulation, and cookie management. Learn to integrate GTM with various ad platforms and other marketing tools, expanding your measurement capabilities. Refine your ability to analyze complex data, optimize tracking strategies, and implement sophisticated measurement solutions. Acquire GTM skills that are highly valued by employers, opening doors to new opportunities and career advancement. Adapt and thrive in the evolving data landscape by staying ahead of industry trends and platform updates, ensuring your tracking strategies remain effective in the long term.
Ready to become a Google Tag Manager Pro?
What You Get When You Enroll Today
11-Session GTM Mastery Roadmap
Want Google Tag Manager to be your key to data clarity, not a source of confusion?
This intensive training is designed to get you there, fast. You'll gain GTM pro skills, with expert guidance, every step of the way.
Total Value: $5,000
Learn from GTM Masters
Benefit from the insights of experienced GTM practitioners.
Leverage their hard-earned expertise and passion to gain the practical knowledge and skills you need for a massive head-start in data-driven marketing with GTM.
Total Value: $12,000
Life-Time Access & Updates
Enjoy lifetime access to session recordings, allowing you to review and reinforce your learning whenever it suits you.
Receive all future updates, ensuring your Google Tag Manager expertise remains relevant and powerful.
Total Value: $2,997
Enroll Now and Get Access to the Complete GTM Training
LIFETIME ACCESS
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One-Time Payment. Lifetime Access & Updates Include
Total Value: $17,982
1 Year Access to
Academy Insiders
$1997
$997
Total Value: $16,989
30-Day Money Back Guarantee
We’re committed to helping you succeed with this program.
That’s why your purchase is backed by our 30-day, no-risk guarantee.
Here’s how it works: If you go through the program and feel it doesn’t deliver the value you expected, simply let us know within 30 days. We’ll work with you to resolve any challenges, provide additional support, or issue a full refund. Yes, it’s that simple. We only ask that you show us you gave it a try by participating in the program and applying the strategies provided. See our complete refund policy.