DataDrivenU.com is now MeasureU!
The Birth of MeasureU: A New Era in Marketing Education
In a groundbreaking development for the digital marketing education space, we're excited to announce that DataDrivenU.com is now MeasureU. This strategic shift, finalized in April 2024, represents a significant milestone in data-driven marketing education.
Industry Leaders Join Forces: Mercer Meets Sauer
The collaboration between Chris “Mercer” Mercer and Jeff Sauer started in 2021 with an introduction from an industry friend. After a great collaboration, the two decided to launch a podcast in 2023 called the ProfitSchool Podcast.
In one of those episodes, they started talking about how beneficial it would be to work together in a more formal capacity.
That was the beginning of what would eventually become MeasureU.com.
By joining forces, the two bring together decades of combined expertise in measurement marketing and data analytics. This partnership wasn't born from market pressure but from a shared vision to elevate marketing education beyond theory into practical, measurable results.
Enhanced Learning Experience Through Combined Expertise
MeasureU now offers:
- A free community frequented by thousands of professionals
- QuickStart courses (under 60 minutes) for rapid skill acquisition with access to over 50 expert instructors
- Academy Insiders, which provides a comprehensive curriculum covering measurement marketing and advertising
- Coming soon, the Accelerator, which provides support, mentorship, and sprints to help professionals accelerate their learning timeline
- Plus, “Done for you” measurement services where we do the work for companies who want to implement the Measurement Marketing Framework
Expanded Areas of Instruction and Expertise
The merger has enabled us to create a more robust learning ecosystem, combining:
- DataDrivenU.com's BOT traffic framework
- MeasurementMarketing.io's framework and practical implementation strategies
- New hybrid learning approaches enabled by having a full-time teaching staff
What This Means for Our Community
Current and future students will benefit from:
- Expanded expertise: Access to both platforms' thought leaders
- Broader curriculum: Combined resources from both organizations
- Enhanced support: Larger teaching staff and community
- Practical application: Focus on measurable outcomes
The Future of Marketing Education at MeasureU
This merger represents more than just combining two companies – it's about creating the definitive destination for marketing measurement education. With both founders actively involved in teaching, coaching, and product development, MeasureU is positioned to lead the next generation of data-driven marketers.
Looking Ahead
As we move forward, MeasureU will continue to:
- Develop cutting-edge curriculum
- Expand our instructor network
- Create innovative learning experiences
- Maintain our commitment to measurable results
For more information about our combined offerings, visit MeasureU.com or contact our support team.
