Lesley Van De Mortel

Certified Measurement Marketer

Meet Lesley, the HIPAA Marketing Healer for Patient Growth

Lesley isn't just a CHPSE-certified HIPAA expert; he's a marketing architect, constructing compliant, data-driven systems that transform patient acquisition. 

With over eight years of experience, he translates complex healthcare marketing challenges into actionable strategies, empowering organizations to scale with confidence. Lesley builds the unseen, the technical backbone that drives measurable growth.

Fun fact!

Lez's brain operates in acronyms. He can seamlessly translate complex technical jargon like CHPSE, HIPAA, CDPs, APIs, and SQL into actionable marketing strategies.

Lesley's Measurement Skills & Expertise

Measurement & Analytics

Google Analytics 4 (GA4)
Google Tag Manager (GTM) & Server-Side GTM (sGTM)
PostHog Analytics

Ideal Clients

US healthcare organizations requiring full HIPAA compliance

Marketing & Technical Experience

HIPAA Compliance (Technical Marketing)
Advanced Server-Side Tracking & Tagging (HIPAA Compliant)
HIPAA Compliant CDP & BigQuery Implementation
API Development & Integration
Server-Side Infrastructures
Cloudflare Workers
Enterprise Automation
JavaScript
SQL
Google Cloud Platform
Google Ads, Bing Ads, Meta Ads Strategy & Optimization

Why Do We Recommend Lesley as Certified Measurement Marketer to You?

Lez's mastery of measurement marketing was apparent from the start; he possessed the strategic framework and technical expertise.

His extensive experience, driving growth for healthcare organizations through data-driven insights, was undeniable.

Lez possesses a sharp analytical mind, coupled with an exceptional ability to translate intricate data into clear, actionable strategies.

Furthermore, he excels at building and automating robust marketing systems, ensuring efficiency and scalability.

With Lez, you gain a strategic partner who not only deciphers data but also constructs the very systems that drive measurable success.

Contact Lesley today

APAS LLC

www.apas.cloud

Undecided? Explore More Measurement Marketing Specialists

Selecting the ideal measurement expert is crucial for maximizing your business impact.

Certified Measurement Marketers, such as Lez Van De Mortel, offer a powerful combination of analytical precision and strategic insight, essential for navigating modern marketing complexities.

Connect with top-tier talent and identify the perfect specialist to align with your business objectives.

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