Author name: Colleen Burton

Google Analytics 4 has impressed and fascinated our team at Data Driven. The changes that came along with GA4 have meant a lot of improvements, and there are more rolling out all the time. But just because we love Google Analytics 4, doesn’t mean the platform is flawless…far from it. There are some significant shortcomings […]

Google Analytics can be the most helpful tool you have. It’s how you get all the most important data on your website, mobile apps, and marketing channels. There’s nothing you can’t uncover with the right configurations and monitoring, so it’s your best friend when it comes to serious data analysis. But of course, along with

Where is the behavior flow report in Google Analytics 4? GA4 doesn’t have a behavior flow report. Instead, you can use your exploration templates to follow your user’s journey. Use your funnel exploration report to track a predetermined path or your path exploration for free-form tracking. Today, we’re going to discuss the loss of behavior

CUSTOM DIMENSIONS Make use of GA4’s generous number of custom dimensions Custom dimensions have long been a part of Google Analytics, but there have been some changes to them with the release of Google Analytics 4. Still, with some experimentation and strategy, you can get comfortable with your new custom dimensions in no time. So

Accurately tracking your user’s journey is the most important part of data collection in Google Analytics. But if you have multiple domains, your data can easily get inflated—that is, until you set up cross-domain tracking. So what is cross-domain tracking in Google Analytics 4? Cross-domain tracking is a workaround that allows you to track a