Author name: Colleen Burton

All around we’re hearing buzz about machine learning. In a world seeking to balance privacy with insight, machine learning is all the rage, and it’s easy to understand why. Google Analytics 4 uses machine learning to strike that balance and goes above and beyond to make the most out of its machine learning model. The

EXPLORATION TEMPLATES Build powerful analysis models in a few clicks Google Analytics 4 has some awesome features in store for you, not the least of which are the newly available exploration templates. So what are exploration templates in GA4? You can customize templates found in the Explore section in the left-hand menu of your GA4

SETUP ASSISTANT The best way to get started with GA4 If you’ve been using Universal Analytics for a while, you might be nervous about switching over to Google Analytics 4. But the good news is, you don’t have to switch! Instead, you can create a new GA4 property and link it to your existing UA

DEBUGVIEW The best feature in GA4, hands down! One of the most welcome additions to Google Analytics 4 is the introduction of debug view, and it’s sure to be a feature you use often. So what is debug view in Google Analytics 4? Debug view allows you to monitor incoming events from a specific device

DATA DELETION REQUESTS You can now (finally) delete data from Google Analytics! Deleting data can be scary. After all, we love our data, right? But for whatever reason, sometimes it’s best to get rid of it.  Never fear because Google Analytics 4 makes it easy and stress-free to dump data with data deletion requests. So

DATA IMPORT Import your offline data into Google Analytics Data import is a feature you’ve probably used before if you’re a long-time Analytics enthusiast. But if you’re new to GA4, you’ll find that data import is simpler than ever in this new version. What exactly is data import in Google Analytics 4? Data import lets