Author name: Colleen Burton

PAGES AND SCREENS What are they looking at on your site? Tracking your page and screen views is an essential part of Google Analytics data collection. In Google Analytics 4, you can do this easily using the pages and screens report. So how do you use the pages and screens report in Google Analytics 4? […]

TRAFFIC ACQUISITION Where you can learn about your website traffic sources Understanding how your users came to be on your site is one of the most valuable pieces of information Google Analytics offers. In GA4, you can find this information in the traffic acquisition report. So how do you use the traffic acquisition report in

FUNNELS Customize your funnels to the greatest extent possible Following your user’s journey through your site is an adventure, one that’s critical to your data analysis in Google Analytics. One of the best ways to track how users move through your site is by creating a funnel, and in GA4, you can easily craft a

TECH Understand the details of your users and their browsers Understanding your user’s technology might not seem like the most important part of data analysis at first blush. But the truth is, tech details can be essential to making sure your user’s experience is smooth and engaging, which means a whole lot to every website

 There are so many changes that come along with Google Analytics 4. From relatively small things like the loss of bounce rate to big changes like the introduction of data streams, GA4 is a whole new beast. But what’s all this about cookieless tracking in Google Analytics 4? GA4 is promoted as privacy-centric and