Author name: Colleen Burton

Colleen is a writer and digital marketer with a focus on all things Google Analytics. She's worked in a wide range of industries from fashion to automotive and everything in between.

Can I Delete Goals in Google Analytics?

[thrive_leads id=’21566′] If you’re looking to delete your goals in Google Analytics, you’re going to be a little frustrated. That’s because you can’t actually delete goals in Google Analytics. But that’s not without a good reason. If you could delete your goals, it could end up being very confusing. Because the number of total completions

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Understanding Audiences in Google Analytics 4

AUDIENCES Create groups of similar website visitors into audiences for deep analysis (replaces advanced segments) Your audience is everything. They’re the ones who support you by visiting your website, mobile apps, and social media posts. They’re the real people who are interested in your products and services or might be in the future. So, it

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Everything You Need to Know About Google Analytics 4 Engagement Rate

ENGAGEMENT Are your visitors 10 second wonders or long haulers? With the launch of Google Analytics 4, you’ve got a whole new world of exciting metrics to choose from! One of the more interesting options is engagement rate. Although bounce rate is available in GA4, you now have several other engagement-based metrics at your disposal.

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