Author name: Colleen Burton

Colleen is a writer and digital marketer with a focus on all things Google Analytics. She's worked in a wide range of industries from fashion to automotive and everything in between.

How Long Does it Take Google Analytics to Start Tracking?

If you’ve landed here, you’ve probably just set up your Google Analytics property and want to make sure it’s collecting data how you expect. But remember, patience is a virtue, and that holds true for data collection. If you prefer to watch a video explaining how long does it take to see data in your […]

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Understanding Audiences in Google Analytics 4

AUDIENCES Create groups of similar website visitors into audiences for deep analysis (replaces advanced segments) Your audience is everything. They’re the ones who support you by visiting your website, mobile apps, and social media posts. They’re the real people who are interested in your products and services or might be in the future. So, it

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Everything You Need to Know About Google Analytics 4 Engagement Rate

ENGAGEMENT Are your visitors 10 second wonders or long haulers? With the launch of Google Analytics 4, you’ve got a whole new world of exciting metrics to choose from! One of the more interesting options is engagement rate. Although bounce rate is available in GA4, you now have several other engagement-based metrics at your disposal.

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