Author name: Colleen Burton

Colleen is a writer and digital marketer with a focus on all things Google Analytics. She's worked in a wide range of industries from fashion to automotive and everything in between.

Google Analytics Accounts, Properties, and Views Explained

PROPERTY SETTINGS Settings that are tied to your unique web property If you’ve landed here, you’re probably just getting started on your Google Analytics journey. So welcome to the team! To get your footing, you’ll need to familiarize yourself with a few terms: accounts, properties, and views. You see, Universal Analytics has a very clear

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Google Analytics Filter Not Working? (Here’s How To Fix It)

DATA FILTERS Modify and clean your data before it enters your account If you’re using Universal Analytics, view filters are your best friends. Filters allow you to divide up your Google Analytics data so that you only see what you actually need when evaluating your website traffic. Proper filters can save you a ton of

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