Disclosure: When you buy through some links in this article, we may earn a commission There are many ways to back up your historical Universal Analytics data, and little time to do it. Each method has pros and cons. That makes it hard to choose the best solution to save your business-critical Google Analytics data. […]
9 Universal Analytics Backup Solutions – Which Is the Best? Read More »
Testing Google Analytics doesn’t require much effort and no advanced technical skills. Yet, testing is important to ensure GA collects data about your conversions, events, and anything else that can help you make data-driven business decisions. Before you dive in, make sure you have checked that Google Analytics is installed on your site. All good?
Testing Google Analytics in Real Time [3 Simples Steps ] Read More »
Do you know what your visitors are searching for on your site or web shop? If not, free up some minutes to configure Google Analytics 4 to collect on-site search terms. In the reports, you will find useful insights about what your users really want to learn or buy from you. Excited? Let’s dive in…
GA4 search terms – Track & analyze on-site searches Read More »
The Google Analytics 4 demographics report is a goldmine for data-driven marketers. Out-of-the box, GA4 shows, for instance, from which country your site or visitors are coming from. If users give their consent, you can also access anonymous data about their age, gender and interests. So, what’s the catch? Let’s find out… Key Takeaways What
GA4 Demographics Report – Understand and Target Visitors Read More »
