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Author name: Jeff Sauer

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.

MeasureU Launches to Transform Digital Marketing Education

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DataDrivenU.com is now MeasureU! The Birth of MeasureU: A New Era in Marketing Education In a groundbreaking development for the digital marketing education space, we’re excited to announce that DataDrivenU.com is now MeasureU. This strategic shift, finalized in April 2024, represents a significant milestone in data-driven marketing education. Industry Leaders Join Forces: Mercer Meets Sauer […]

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Mastering Your Time: Rocks, Pebbles, and Sand in the World of Marketing Analytics

Google Analytics 4 / By

As analysts we juggle a lot of different tasks on a daily basis. You might feel like there’s always more to do than there are hours in the day. Trust me, I’ve been there. But there’s a simple concept that can help you stay on top of things: the “Rock, Pebbles, and Sand” method. Let’s

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Understanding Cookies Compliance in Digital Marketing

Digital Marketing / By

About our expert JODI DANIELS Jodi is the Founder and CEO of Red Clover Advisors, a privacy consultancy that helps companies create privacy programs, build customer trust and achieve GDPR, CCPA, and US privacy law compliance. Jodi helps companies with the daily operations such as data mapping, individual rights, training, policies, etc. and also serves

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