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Author name: Jeff Sauer

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.

MeasureU Launches to Transform Digital Marketing Education

Universal Analytics / By

DataDrivenU.com is now MeasureU! The Birth of MeasureU: A New Era in Marketing Education In a groundbreaking development for the digital marketing education space, we’re excited to announce the merger of two industry powerhouses – DataDrivenU.com and MeasurementMarketing.io – to form MeasureU. This strategic union, finalized in April 2024, represents a significant milestone in data-driven […]

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Mastering Your Time: Rocks, Pebbles, and Sand in the World of Marketing Analytics

Google Analytics 4 / By

As analysts we juggle a lot of different tasks on a daily basis. You might feel like there’s always more to do than there are hours in the day. Trust me, I’ve been there. But there’s a simple concept that can help you stay on top of things: the “Rock, Pebbles, and Sand” method. Let’s

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Maximizing SEO with Google Search Console and GA4: A Comprehensive Guide

Google Analytics 4 / By

Understanding the interplay between Google Search Console (GSC) and Google Analytics 4 (GA4) is crucial for optimizing your website’s performance. By leveraging the data from both platforms, you can gain deeper insights into how keywords drive traffic and conversions. This article will walk you through the process of combining GSC and GA4 data, using Looker

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Understanding Cookies Compliance in Digital Marketing

Digital Marketing / By

About our expert JODI DANIELS Jodi is the Founder and CEO of Red Clover Advisors, a privacy consultancy that helps companies create privacy programs, build customer trust and achieve GDPR, CCPA, and US privacy law compliance. Jodi helps companies with the daily operations such as data mapping, individual rights, training, policies, etc. and also serves

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