At its core, Facebook is a content-driven platform. Facebook’s goal is to show it’s users the most interesting and popular advertisements content based on your preferences so you keep on engaging with the app. But we all know that the real mission is to make as much money as possible without hemorrhaging users. The good […]
Calculating your Facebook ads budget is an important first step to run successful campaigns on the biggest social media platform. Yet, many businesses are confused about which data to use. Or they simply allocate a daily budget and hope their ads will generate profit. So how do you get your budget right? Easy. Just enter
How to Calculate Your Facebook Ads Budget Read More »
Do you know what I love most about using Data Studio for reporting? Once you have your Google Data Studio template finalized and data sources in place, 96.7% of your work is done! Simply connect your Data Studio Template to your marketing platform data… and bam! Report Finito! No more messy data exports, fiddling with
7 Plug-and-Play Google Data Studio Templates Read More »
PPC Reports. They are 100% necessary if you provide paid advertising as a service. But they can be time-consuming to create and frustrating to maintain. These problems are especially true when your reports cover advertising on multiple different systems… like Facebook Ads, Google Ads, and Bing Ads. Trying to manually consolidate all your data into
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What’s the #1 reason you want to advertise on Google? To bring in new customers, right? You want to turn internet searchers into leads, customers, and profits. Well, I have Good News and Bad News for you. On average, every dollar spent on Google Ads results in $2.55 back to the advertiser. Now, you might
Google Ads Tutorial: 5-Steps to Profit-Driven Advertising on Google Read More »
Google Analytics makes it easy to see how many people visit your website. Sign up for GA, add some code to your website theme, and voila! You’re rolling in data. But, of course, you’ll soon learn that this is only a small piece of the puzzle. Google Analytics is great, but with ONLY the base
How and When to Automate Google Analytics Event Tracking in Google Tag Manager (GTM) Read More »
