Working in Google Ads is all about control and efficiency. You want to take control of your advertising, and you don’t want to let Google choose how you spend your budget. In Ads, keyword match types determine how much control you have over the searches that trigger your ads. There are four different keyword match types. […]
How Broad Match Modified Keywords Can Help Your Results Read More »
How many of your current customers do you think you can target using Google Ads? Don’t know? Good news! Google can tell you. Google will even tell you how many of your customers they can find on the Search Network, the Display Network, YouTube, and Gmail. Crazy, right?!? It’s called Customer Match. Customer Match allows you
Google Ads Customer Match: A Step-By-Step Guide (With Real Results) Read More »
Where do IP addresses factor into the world of Google Analytics? The answer to this question is both complicated and straightforward at the same time. Google collects IP addresses from your website visitors whenever you send a hit to their systems (think each time a page finishes loading). That means every Google Analytics hit from your
What is the role of IP tracking in Google Analytics? Read More »
Creating a successful marketing strategy all starts with defining your objectives. But what’s the best way to identify your marketing objectives? Should you choose goals based on the platforms (Google, Facebook, etc.), you plan to utilize for reaching new customers? Or should you choose to experiment with some marketing tactics that seem reasonable, commit to them,
Data Driven Marketing Objectives – Google Data Studio Template Read More »
Let’s talk about bot traffic in Google Analytics. Most of the time, bot traffic in our analytics data gets a bad name. We think of it as spam, but there are good bots too. Whether or not you welcome them, 99% of the time you don’t want to see bot traffic in your analytics reports.
How to Identify and Remove Bot Traffic in Google Analytics 4 Read More »
As marketers, it’s a no-brainer to build dashboards to track SEO, website traffic, and conversion results. Usually, we review them on a weekly, monthly, or quarterly basis. But it’s rare that I see marketers reflecting on an entire year of growth. It’s even more uncommon to see reviews of year-over-year results in a single dashboard.
One-Click 2020 Digital Marketing Report Template [Google Data Studio] Read More »
