We surveyed 146 of agency owners, freelancers, and consultants, to find out about their biggest business concerns. The most common obstacle these business owners reported they were struggling with was… TIME. For professional service-based business owners, there are never enough hours in the day to get all their work done for their clients and work on […]
10 Business Growth Strategies for Agency Owners and Consultants Read More »
We’ve all heard the saying “A picture is worth a thousand words.” But a picture of your marketing data can be worth much more than words! If you’re using charts or graphs to present your work to your stakeholders or clients, pictures of your data could be worth LOTS OF MONEY. Data visualization can also be
Google Data Studio Tutorial: A Strategic Guide to Building Powerful Reports Read More »
Google Analytics is an online-only tracking tool. True or False? The answer is… False. Well, mostly false. Google Analytics can track any visit to your website, even if it comes from offline promotions and advertising. As long as your offline advertising triggers someone to visit a website, Google Analytics can track it! You can use
How to Setup Google Analytics Offline Tracking Read More »
GOOGLE SIGNALS Cross-Device tracking with a little machine learning mixed in Google Signals is a built-in Google Analytics (GA) feature that allows you to enable automatic cross-device tracking. You need to give permission to Google to collect data from users who interact on your site with different devices. From then onwards, you will also get
Understanding Google Signals & Cross-Device Tracking in GA4 Read More »
The majority of businesses measure the impact of their marketing efforts by producing reports that highlight the performance of their growth initiatives. Over time, every business reaches the natural conclusion that the only way to understand whether their marketing is driving results is to put some numbers behind their assumptions. Some companies will build bare-bones
5 Keys to Building a Perfect Marketing KPI Dashboard Read More »
There have been a lot of changes going on inside of Google Ads lately (And yes, in case you missed the news, AdWords is now Google Ads). One of the new additions to the Ads interface is the optimization score. The Google Ads optimization score is Google’s way of telling you how well your account is
The Google Ads Optimization Score – How to use (and not use) this new report Read More »
