There have been a lot of changes going on inside of Google Ads lately (And yes, in case you missed the news, AdWords is now Google Ads). One of the new additions to the Ads interface is the optimization score. The Google Ads optimization score is Google’s way of telling you how well your account is
The Google Ads Optimization Score – How to use (and not use) this new report Read More »
Google Analytics 4 got rid of page value. That’s horrible because this metric helped you better understand how individual web pages contributed to the monetization of your site. But let’s not whine and instead look at two ways to bring page value back to GA4. Key takeaways What was Page Value in GA, anyway? Let’s
Page Value in Google Analytics 4 – Recreate or move on? Read More »
Google’s rebrand of AdWords to Google Ads is complete. The makeover of the Ads platform brought us a shiny new version of the Google Keyword Planner. Big G dubbed the new Keyword Planner a “simpler, better” version of its former self. Of course, the skeptic in me immediately asked “When is simpler, better?” and I decided to
How to Use Google Keyword Planner: Tips, Hacks And Strategies For The GKP Read More »
Google Analytics Sessions: No, this is not a collection of Google Analytics’s greatest guitar-shredding jams! Sessions are how Google Analytics tracks each time your website visitors come to your site. Understanding sessions can be a bit confusing and figuring out how Google calculates sessions can get even more confusing. Don’t despair. We have created this
Google Analytics Sessions: Everything You Need To Know Read More »
What’s the primary purpose of Google Analytics? To track, report and measure the activity that happens on your website, right? Of course, tracking, reporting, and measuring the activities that happen on your website all require you placing some code (in the right spot) on your website. You can’t get very far in analytics without tagging
Google Analytics Tagging Guide and Checklist Read More »
Note: If you’re looking to set up a Google Analytics 4 account, check out our latest post that walks you through that process along with an easy-to-use checklist. Google Analytics is awesome. Just sign up for an account, put some code on your site, and you’re analyzing traffic in minutes! And therein lies the problem!
How to Set Up (and Optimize) Your Google Analytics Account Read More »