The GDPR caused significant changes in how we use Google Analytics and how the tool itself has changed. In the new version, GA4, IP addresses from visitors of the EEA zone are automatically removed. Yet, there is still a heavy discussion going on about whether these measures are sufficient to comply with the GDPR. Key […]
Google Analytics IP Anonymization and GDPR Compliance Read More »
This is a beginners guide to Google Analytics for bloggers. The goal of the presentation would be to both inspire bloggers to get more involved with their analytics as well as demystify the complexity of getting started. Given the reaction from the crowd and sheer number of tweets from the presentation, I think it went
Google Analytics for Bloggers Presentation Read More »
Last week we talked about data retention in Google Analytics, how this change will affect ad-hoc reporting (i.e., segmentation), and whether this impact on your data retention settings was due to GDPR. That blog post generated a lot of dialogue. In fact, it created more conversations than any of my other posts so far this year!
GDPR Compliance with Google Analytics – Do You Need Cookie Consent? Read More »
The default Google Analytics 4 data retention period is set to 2 months only. That’s ideal if you are only interested in short-term analysis. But let’s be honest, unless you have just launched your website or web shop, you definitely need more historical data to thrive in the future… Key takeaways On top of that,
Change Your Google Analytics Data Retention Setting, Or Lose Important Data Read More »
You probably know by now that GDPR (The General Data Protection Act) goes into effect on May 25th, 2018. That means you only have one month left to get prepared for GDPR compliance. While the EU mandates this initiative, all online businesses will be affected by GDPR in some way or another. So even if you
How to Prepare Your Google Analytics Account for GDPR Read More »
Google recently made a big announcement about a new feature in AdWords. Starting April 29th, 2018 Google will introduce “ad suggestions.” Ad suggestions are ads created by Google that will automatically become part of your ad groups. That’s right! Google is promising to write ads for you, and they are going to put them into
Automatic AdWords Ad Suggestions – Let them run or turn them off? Read More »
