Do you use SKAGs? Yes, SKAGs – That’s what the kids are calling single keyword ad groups these days. (Leave it to Millennials to come up with a trendy name for optimizing your ad groups!) As it turns out, I’m old school. I’ve been using SKAGs since before they had a name. So, I have […]
Single Keyword Ad Groups – How and When to use SKAGs Read More »
Today we’re going Behind the Scenes of our video editing process! We all know how important editing can be for videos. Editing is what turns your drafts, screw-ups, and first takes into finished products. Before we get into how we do our edits, I am going to share something pretty personal with you. You may,
Behind the Scenes of our Video Editing Process Read More »
In this tools of the trade episode, I’m going to do a comparison of two webinar software tools which I’ve been using for the past few years. I’ll be comparing Zoom Webinars and WebinarJam, discussing their benefits and drawbacks. If you’re looking for a webinar software, then read on and watch our video as we discuss
Zoom Webinar vs. WebinarJam: Which is right for you? Read More »
CONVERSIONS “The How Much” – What is the purpose of your website? Before we get started, I have a question for you. What’s the most important function of your website? Think about this answer for a few minutes, because it has everything to do with tracking conversions. Why did you (or your organization) create the
Google Analytics Conversion Tracking and Retroactive Goals Read More »
Think you need a fancy production studio to start recording videos for your business? Maybe you don’t! In Today’s episode of Behind the Scenes, we’ll look at my video recording setup for the 90 Day challenge. We are producing almost all of our videos for the 90 day challenge in my makeshift recording studio. But that
Behind the Scenes of our Recording Setup for the 90 Day Challenge Videos Read More »
Our process for Scheduling podcasts Let’s start with the problem: Maintaining my calendar sucks. It’s not that I’m “too busy” or that I’m some sort of special delicate snowflake. I’m just trying to navigate this crazy world of 24/7 push notifications. You know, that feeling that I’m behind time the second I wake up every
Tools of the Trade: Scheduling podcasts using Acuity Scheduling Read More »
