Author name: Jeff Sauer

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.

How to Setup Cross-Domain Tracking in Google Analytics

In this post, we’re going to delve deep into a topic that keeps analytics consultants in business – Cross-domain tracking. Cross-domain tracking is a term we use to describe the act of tracking multiple domains in a single Google Analytics property. Now, cross-domain tracking is a pretty advanced concept that is not easily understood. It’s also […]

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Tools of the Trade: Managing Production Schedules with Asana – Asana Review

What is our biggest business goal for 2018? It’s not traffic or revenue. It’s process. The biggest thing that I want to do in 2018 is to develop repeatable processes for everything in my business. As we grow and scale Jeffalytics, project management becomes vital. If you don’t have processes in place before you start

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How to Build a Complete SEO Dashboard – Keywords Included

Have you ever tried creating an SEO dashboard using Google Analytics? Well, you might want to try this technique instead. Dashboards are a great way to view and share your most essential analytics data, quickly. But if you’ve attempted to use Google Analytics to build a dashboard, you’ve probably noticed their SEO data is lacking! There’s

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Behind the Scenes: Our Content Creation Strategy at Jeffalytics

Content marketing is one of the most effective ways to get traffic to your website. But trying to come up with new content ideas can be super intimidating. [Trust me! After over five years of blogging here at Jeffalytics, I know how frustrating things can be.] So how do you find a way to consistently

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Tools of the Trade: Active Campaign Review – Email Marketing and Marketing Automation

Today I want to talk about one of the tools that we have used extensively at Jeffalytics for email marketing and marketing automation – Active Campaign. At Jeffalytics, we’ve had a long and storied history with Active Campaign. We have been customers for 2+ years, and have used it to send 300 e-mail campaigns. We’ve

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An Insider’s Guide to Becoming a Google Ads Specialist

Working with a qualified Ads specialist is one of the best ways to grow your business. A skilled Google Ads pro can help you generate leads, increase your online traffic and scale your revenue. That’s pretty cool, right? Well, that’s not just some empty statement, it’s exactly how my career arc as a PPC specialist

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