Welcome to the tools of the trade series. This is part of the 90 Day Challenge, where we talk about the tools we use in running our business. This week we are going to talk about Drip email marketing. We’ve just made the switch to Drip as our email marketing provider. And I think it’s […]
Tools of the Trade: Drip Email Marketing Review Read More »
ECOMMERCE PURCHASES Summarizing your most important money-makers (some code required) Google Analytics custom reports offer us an advanced view of our marketing data. But limitations in the system means that custom reports are not always easy or intuitive to create. Because of the way the data structure works in Google Analytics, the system has a habit
Google Analytics Custom Reports for Ecommerce Read More »
Pay-per-click (PPC) advertising on search engines is the best form of advertising for attracting targeted leads and ready-to-purchase customers. This is something I have believed for nearly 15 years of doing PPC management, and is something I will believe well into the future. There is no greater sign of buying intent than someone typing a
The 10 Commandments of PPC Management Read More »
This weekend I had the pleasure of speaking at the DMSS conference in Bali. This was the first year of DMSS, and the conference was an incredible success. To me, the main success metric for a conference is the quality of ideas that you walk away with from the speeches you attend, plus how much knowledge you
Analytics for Every Stage of Business Growth Read More »
Building a Google Ads budget is one of the toughest challenges faced by both new and experienced pay-per-click marketers. Budget planning can feel overwhelming, time-consuming and downright thankless. But a well-planned budget is an essential part of being successful with Google Ads. Complicated? No, if you use my free “Million dollar Google Ads tool” just like
How to Calculate Your Google Ads Budget Read More »
The other day I noticed something in Google Analytics that might be worthy of your attention. It’s a change to the way Google displays users in an Analytics account. Here’s the notice, which you may have seen in your account as well. This message seems harmless at first glance. You may even be excited about
Why the New Google Analytics User Management Policy is a Terrible Idea Read More »
