Author name: Jeff Sauer

CHANGE HISTORY Who did that? When did they do it? Today, we’ll be talking about the change history report in Google Analytics. Category This category is jam-packed with settings, reports and insights within a Google Analytics account. We talk about all things user management and other Google products related to Google Analytics. We peek into the administrator section

BIGQUERY LINKING Get lightning fast access to your raw analytics data! Not everyone will want to integrate with BigQuery, but for many this is one of the biggest features and selling points of GA4. If you are an enterprise Analytics user paying $150k per year for GA360, you will be delighted that this feature is

GOOGLE ADS LINKING Seamlessly link your Google Ads data to Google Analytics reports It’s no surprise that Google Ads is one of the first integrations that Google is offering as part of GA4. The success of Google Ads is what drove the creation of Analytics and the huge amounts of advertising revenue it creates is

USER PROPERTIES Capture everything you know about a visitor without identifying them personally Let’s remind ourselves of how the data structure works in GA4 by referring to this visual: So far, we haven’t looked too much at user properties but these are very powerful in GA4. User properties can help you do segmenting because you