Author name: Jeff Sauer

Ever wonder if GA4 can tell you if your sales aren’t hitting their targets? How about sending you an email when you have a certain user segment under-performing? In this workshop you’ll see exactly how to do exactly that! Academy for Marketers has everything you need for profitable measurement, including how to properly set up

Universal Analytics is going away. That’s not secret anymore. What is talked about a lot less is why is it going away. And why is Google Analytics 4 is such an important tool to take action on right now. Earlier this year, our very own Mercer presented at Social Media Marketing World to help answer

Mercer recently hopped on to the Perpetual Traffic podcast to discuss some big time challenges marketers are facing (with more to come). He talks about about getting leads and sales for your business through measurement. Kasim calls Mercer “one of the only non-posers in the attribution/measurement game online, the most important voice in digital marketing

One of the first measurement questions you’ll ask yourself is, “Where are my users coming from?” Don’t worry! Google Analytics 4 is made to answer this! But only if you’re using UTM parameters (and using them correctly). What does that look like? Watch “The A.B.C.s of Using UTMs in Google Analytics (GA4)” to discover how