Whether your organization is just getting started with social media or you are seasoned pros, there are several tools that you can use to harvest and monitor social activities for you and your competitors. These social media competitive analysis tools can be used to generate ideas, discover conversations about your brand and answer customer service
Social Media Competitive Analysis Template Read More »
For the first time ever in the history of the Interwebz, folks spent more money on Internet advertising than they did on advertising on broadcast TV. Given TV’s decades-long run as the King of Advertising Revenue, this was kind of a big deal. According to Anthony Ha’s April TechCrunch post, which summarizes the PricewaterhouseCoopers report
Internet Ad Revenue > Broadcast TV Ad Revenue Read More »
Intro from Jeff Sauer: Late last month venture capital firm Kleiner Perkins released an Internet trends report that has taken the online universe by storm. The report has now been viewed over a million times on Slideshare and surely has attracted even more views when you count downloads and shares. With over 150 slides and
Internet Trends 2014 for Marketers Read More »
Whether you have a strong background in working with data or barely know how to use an Excel spreadsheet, it’s important to understand how powerful it can be to use numbers to prove your assumptions. But that sounds daunting, doesn’t it? Fortunately, we are here to provide you with lessons and templates to help us
How to Turn Raw Data Into Marketing Insights Read More »
Being close to the generation of revenue is safest place to be in most organizations. While a few of us intuitively know that this is true – that making money for our companies will lead to increased job security, it’s not always clear why this is the case. This months lesson will dig a little
If You’re Not Growing, You’re Dying Read More »
The term “data driven” is thrown around quite often in the world of marketing, and I’m often convinced that very few people actually know what it really means to be data driven. There are data driven marketing strategies, like those championed by Google and Amazon to increase the number of people who use their products.
Creating a Data Driven Marketing Organization Read More »