Author name: Jeff Sauer

Jeff Sauer is an independent Digital Marketing Consultant, Speaker and Teacher based out of a suitcase somewhere in the world. Formerly of Minneapolis, MN and San Francisco, CA.

How Businesses Can Use Social Media for Fun and Profit (SoLoMoCon Presentation)

While I have not had a “meaty” post up on this blog in a couple of weeks, a lot has been going on in Jeffalytics land. I have been invited to speak on several occasions in the past few weeks, and the time spent building out presentations has eaten into my ability to produce the

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Google Analytics 101 Presentation: Getting Started with Google Analytics

Today I am giving a Google Analytics 101 presentation that is a departure from my normal speaking engagements. This audience has very little experience with the tool (and possibly none), so I am not supposed to assume any background knowledge of how Google Analytics works or previous experience with the product. It was tougher than

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Paid Tag Management Solution or Google Tag Manager?

I was recently asked an excellent question from a client/friend about tag management that I thought was worthy of an answer on this blog. The basic question is as follows:  Why would I go with Google Tag Manager when there are so many other premium tools available? The premium solutions have dedicated support and more

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