GOOGLE ADS LINKING Seamlessly link your Google Ads data to Google Analytics reports It’s no surprise that Google Ads is one of the first integrations that Google is offering as part of GA4. The success of Google Ads is what drove the creation of Analytics and the huge amounts of advertising revenue it creates is
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USER PROPERTIES Capture everything you know about a visitor without identifying them personally Let’s remind ourselves of how the data structure works in GA4 by referring to this visual: So far, we haven’t looked too much at user properties but these are very powerful in GA4. User properties can help you do segmenting because you
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ADMINISTRATOR SETTINGS What can you do to make sure your account runs smoothly? You will find some of the admin settings in GA4 familiar if you are used to using them in GA3 but there are also quite a few differences. Looking at the admin settings is a good way to get your head around
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This is an excerpt of a masterclass presented by John Jantsch, Founder of Duct Tape Marketing. Connect with John on Facebook, LinkedIn and Twitter. Traditionally, the way we have thought about the customer journey has been in terms of the funnel: leads in the top and clients out the bottom. We are going to look at a
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DEMOGRAPHICS Get to know your visitors better while respecting privacy Today, we talk about the demographics report in Google Analytics. Category AUDIENCE: The audience reports help us understand trends about our website visitors. Our web browser tells a lot about us, so website owners know your location, Internet service provider, and more. But the problem
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ACQUISITION How are you acquiring users and traffic to your site? Today, we talk about acquisition reports in Google Analytics. Category ACQUISITION: The acquisition reports are what drew me to Google Analytics, and as we go through these Acquisition elements, you’ll see there is good reason why. These reports are insightful and empowering for any
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