ADMINISTRATOR SETTINGS What can you do to make sure your account runs smoothly? You will find some of the admin settings in GA4 familiar if you are used to using them in GA3 but there are also quite a few differences. Looking at the admin settings is a good way to get your head around […]
Understanding Administrator Settings in GA4 Read More »
This is an excerpt of a masterclass presented by John Jantsch, Founder of Duct Tape Marketing. Connect with John on Facebook, LinkedIn and Twitter. Traditionally, the way we have thought about the customer journey has been in terms of the funnel: leads in the top and clients out the bottom. We are going to look at a
The Marketing Hourglass: Rethinking the Customer Journey with John Jantsch Read More »
DEMOGRAPHICS Get to know your visitors better while respecting privacy Today, we talk about the demographics report in Google Analytics. Category AUDIENCE: The audience reports help us understand trends about our website visitors. Our web browser tells a lot about us, so website owners know your location, Internet service provider, and more. But the problem
Dg: Demographics Report in Google Analytics Read More »
ACQUISITION How are you acquiring users and traffic to your site? Today, we talk about acquisition reports in Google Analytics. Category ACQUISITION: The acquisition reports are what drew me to Google Analytics, and as we go through these Acquisition elements, you’ll see there is good reason why. These reports are insightful and empowering for any
Aq: Acquisition Reports in Google Analytics Read More »
This is an excerpt of a masterclass presented by Dana Lindahl, Founder at Legendary Podcasts. Connect with Dana on LinkedIn. Appearing on podcasts can be a great way to grow your business and boost sales. Not only do you avoid all the headaches involved with producing and distributing your own podcast, but you also get
How to Use Podcast Guest Appearances to Win More B2B Sales Read More »
CLEAN DATA The quest for clean data is neverending, but got a lot easier in GA4 Clean data isn’t something that is a feature of the platform, but something you need to work towards. Bad data is one of the things that keeps Analytics consultants in business. With GA3, unless you can track down and
How To Get Clean Data In Google Analytics 4 Read More »
