Many people have already been worried about the July 1, 2023 deadline for Universal Analytics to stop working. Now an email going around from Google telling you that Google is going to configure your GA4 account FOR you if you haven’t done so by March, has people really worried! So what’s really going on? What
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Have you made the switch to Google Analytics 4 yet? If not, you may have recently received an email from Google informing you that if you don’t switch to GA4 soon, Google will do it for you… whether you like it or not. You may have even seen this email from Google. Are you prepared
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Will Google Configure Your GA4 Account For You? Many people have already been worried about the July 1, 2023 deadline for Universal Analytics to stop working. Now an email going around from Google telling you that Google is going to configure your GA4 account FOR you if you haven’t done so by March, has people
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Content is everything. Some people will even tell you that it’s the most important thing you can produce for your business. But if you spend more than a few minutes online, you’ll quickly realize that not all content is equal. For example, a 40-year-old man practicing the latest dance on Tik-Tok, a detailed guide to
Data Driven U Is Looking For Marketing and Analytics Experts Read More »
Previously, I shared my 7-Step Advertiser Formula to help those of you who want to become great digital advertisers. Today, I thought it would be fun to look at the other side of the same coin and share the steps to success for those who focus on the data behind marketing campaigns… … AKA the Marketing
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One of our DDU Experts, Ryan Thwaites, helped me put together a Masterclass on Google Ads Editor… (And by “helped,” I mean Ryan revealed his power Ads Editor tricks, and I watched.) Like so many great advertisers, Ryan got his start running campaigns for his own brick-and-mortar business. And, eventually, that turned into him going
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