EVENTS REPORT Everything in GA4 is an event, but the events reports have special meaning! You might have heard that Google Analytics 4 is an event-based model as opposed to a hit-based model, but what does that mean in practice? Hits vs Events With the old Universal Analytics model, each user is identified either by cookies […]
Understanding the Events Report In Google Analytics 4 Read More »
This is an excerpt of a masterclass presented by Chase Buckner, Director of Content & Education at HighLevel. Connect with Chase on LinkedIn and Twitter. You know the drill. It’s the end of the month and you fire out a spreadsheet of leads to your client. But for some reason, instead of thanking you for your work,
How to Automate Lead Nurture in 4 Easy Steps Read More »
This is an excerpt of a masterclass presented by Fred Pike, Managing Director and GA/GTM Practice Lead at Northwoods Software. Connect with Fred on LinkedIn and Twitter. When solving problems with Google Analytics or Tag Manager for your clients, there are a number of tools available that can make your life easier. Some of these tools are
Our Favorite Tips and Tools for Troubleshooting GA and GTM Issues Read More »
This is an excerpt of a masterclass presented by Veena Gandhi, Director at Digital Street AU. Connect with Veena on Facebook and Instagram. Making a profitable business out of Facebook Advertising is difficult when Facebook are constantly changing the algorithm and the interface. So, how do you get consistent results for your clients using Facebook Ads? Facebook
How to Get Predictable Results with Facebook Advertising Using Machine Learning Read More »
This is an excerpt of a masterclass presented by Wesley Bush, CEO at ProductLed. Connect with Wesley on LinkedIn, Twitter and Facebook. Product-led growth seems to be the new industry buzzword amongst SaaS companies. But what is product-led growth and why is it becoming so popular? We are going to look closely at these questions
Understanding Product-Led vs Sales-Led Growth Read More »
This is an excerpt of a masterclass presented by Jeff Sauer. Making any new hire in your company is a risk and it’s important to choose the right time to do it. Hiring for paid media is no different, but doing it at the wrong time for your company can potentially be more costly than
How To Hire A Paid Media Position (Complete Guide) Read More »
