When you have new leads coming in from your website or CRM, or from recommendations, how do you deal with them? Do you think that you should work with everyone who is willing to pay for your services (and sometimes those that aren’t)? How do you know which clients are going to turn into a […]
5 Steps to Identify Good Clients Read More »
I developed the SMASH model to help service providers set themselves up for success and avoid some of the pitfalls I have encountered over 15 years of being in business and 5 years coaching other service providers. The 5-step process can be applied to any business where you use your specific set of skills to
Introducing the SMASH model – 5 Simple Steps to Business Success Read More »
Google Analytics 4 rolled out in October 2020, and ever since, early adopters have been diving deep into the new layout and features. As members of the early adopters club, Data Driven conducted a survey asking 460 users about their GA4 migration plans. We asked about favorite features, integration timelines and how GA4 is impacting
Are marketers using GA4 yet? We surveyed 460 to find out Read More »
This is an excerpt of a masterclass presented by Simo Ahava, Partner at 8-bit Sheep and Co-Founder at Simmer. Connect with Simo on LinkedIn and Twitter. Here at Data Driven, we’ve been discussing more with Simo Ahava about server-side tracking as a way to help clients bypass some of the constraints around data protection and the coming
How to Provide Server-Side Tracking as a Service Model Read More »
Building an effective content strategy isn’t as easy as it sounds. Even if you already have plenty of great ideas and have started turning some of them into blog posts, the chances are that as soon as other parts of the business start needing your attention, your content strategy is going to be the first
Content Marketing Planning Template [Download] Read More »
This is an overview of a Data Driven Insiders resource. For every piece of content you create as part of your marketing strategy, you should have a set of instructions for your content writer to follow. This way, you can ensure that each piece of content is focused on your strategic marketing goals. A content
Why a Content Marketing Brief is an Important Part of Your Content Strategy Read More »
