This is an overview of a Data Driven Insiders resource. Here at Data Driven, we’re always looking for ways to make things easier for you guys. We think you’re going to love our new dashboard for you to measure your content marketing. Here’s how to set it up: Open the template and click the Copy […]
Content Marketing Dashboard Read More »
This is an excerpt of a masterclass presented by Veena Gandhi, Director at Digital Street AU. Connect with Veena on Facebook and Instagram. When Apple CEO Tim Cook put out this tweet in December 2020, there was a collective intake of breath from the digital marketing space. Although Apple were saying ‘Oh, don’t worry. This won’t affect
6 Things You Can Do Now to Prepare for iOS14 as a Facebook Marketer Read More »
This is an excerpt of a masterclass presented by Simo Ahava, Partner at 8-bit Sheep and Co-Founder at Simmer. Connect with Simo on LinkedIn and Twitter. The rules of the game are changing for digital marketing “The only social responsibility of business is to use its resources and engage in activities designed to increase its profits …
Features and Benefits of Server-Side GTM Read More »
This is an excerpt of a masterclass presented by Jeff Sauer and Logan Mastrianna. You might have noticed some changes afoot in the world of advertising, and specifically as relates to data privacy. What with GDPR and now Apple’s iOS 14 announcement, it seems as though the tide is turning against highly-targeted online advertising. But
Data Driven Advertising in a Privacy-Centric World Read More »
This is an excerpt of a masterclass presented by Charles Farina, Head of Innovation at Adswerve. Connect with Charles on LinkedIn, Twitter and his personal blog. By now you’ve probably heard all about GA4, but where did it come from? Up to now, there were two different Analytics platforms: Google Analytics and Google Analytics for
GA4: The Next Generation of Google Analytics Read More »
Both Facebook and Google Ad platforms are powerful advertising channels to rapidly scale a business. But which one is better? The short answer is neither, but also both … and yet – this is just to confuse you even further – maybe it’s actually YouTube That’s the conclusion of a Data Driven U Insider masterclass
Facebook Ads vs Google Ads: Which is Better? Read More »
