Author name: Jeff Sauer

In 2020, Google Analytics stopped showing data regarding network domain and service providers. A shame, because these dimensions made it easy to filter out bot and internal traffic. It also helped you identify visitors from certain companies. But, let’s not cry over spilled milk. Can you get this data back in Google Analytics 4? And […]

Most of the time, checking out your website’s performance in Google Analytics is a snap. With a few clicks, you can observe your traffic, user information, and generally just how awesome your site is doing. But what about those pesky subdomains? You know, the add-ons to your site, like your blog or shop. How can

If you’re reading this, you can probably relate to this story: You check your Google Analytics and start celebrating wildly about the traffic your site is generating. But then, an uneasy feeling starts creeping in. You think: “How much of this traffic is internal, from my own business?” This is a classic scenario that happens

Have you ever lost yourself in the thicket of unique visitors, new users, pageviews, and sessions in Google Analytics?  In this article, we’re going to discuss what these numbers actually mean and how you can analyze them to make better decisions about your marketing campaigns. To make it more cozy, let’s meet at a cafe…