Should you start using the newest version of Google Analytics (GA4) now? And, if so, which features should you implement and when? Well – let’s start with the bottom line first. YES – you should begin using GA4. In fact, the sooner you start using this new platform, the better, because… like it or not, […]
The Google Analytics 4 Roadmap Read More »
If you’re a B2B marketer, you’ve probably had a conversation like this before: Marketer #1: “Where are all our customers hanging out?” Marketer #2: “Definitely not Facebook or Instagram… LinkedIn maybe?” Marketer #1: “Yeah, LinkedIn is a purely business network, so we should just advertise there to reach our audience! It can’t be that expensive,
4 LinkedIn Hacks Every Advertiser, SEO and Analyst Should Be Aware of Read More »
“Cold outreach doesn’t work.” It’s a numbers game that is as competitive as the lottery and recipients are about as likely to read your message as they would respond to a Nigerian prince scam. You can play the game all you want but what are the chances you’ll actually win? About as likely as I
The 7-Step LinkedIn Prospecting Process Read More »
Whether you’re doing a one-time promotion or launching a brand new product, there are two things (at a minimum) every successful marketing campaign must do: Get in front of your target customer Capture that potential customer’s interest Audience intelligence tools can give you quick access to compelling data about your target customers’ behavior and interests. And,
How to use audience intelligence to plan your marketing campaigns Read More »
Today, I want to share one of my favorite new creations with you – My Facebook Ads Leads Performance Dashboard. Now, I’m not gonna lie… reporting is one of my least favorite tasks. It ranks just behind organizing my sock drawer on the list of things I’m excited to do. That said, the lead gen
Facebook Ads Lead Generation Reporting in Google Data Studio Read More »
Thinking it’s time to earn that prestigious Google Analytics certification? Well, before you spend a lot of time studying, read along to understand what to expect. You probably want to know how hard the exam is and how much work it will take to pass. And if you do pass the exam, what’s the value of
Can a Google Analytics Certification help your career? Read More »
