As you’re probably aware, Google Tag Manager (GTM) simplifies the often difficult (but necessary) task of adding tracking tags to your website. Inside Tag Manager, you’ll find over 70 pre-built tag templates you can quickly install and use to improve your website tracking and user experience. Considering all those options, how do you know which […]
7 “Must Have” Google Tag Manager Tracking Tags Read More »
Today we’re discussing one of the most common arguments in search advertising: branded keywords. Should you or should you not bid on your branded keywords? There are very strong cases on both sides of this argument. But, one side’s position is grounded in facts, while the other is based on sentiment. Let’s take a look at
Should You Advertise on Branded Keywords? Read More »
When it comes to managing your WordPress website, Google Tag Manager (GTM) should be one of your go-to tools. Why? Because GTM allows you to add tracking to your site while keeping it a lean, mean high-page-load-speed machine… which allows you to keep visitors on your site longer and give them more of what they
Google Tag Manager for your WordPress site – The 5-minute Guide Read More »
What are Google Shopping Ads? They are the automatic product listings ads you see come up at the VERY TOP of search results almost anytime you do a “shopping-related” search in Google. And they don’t just show up in standard search results. They also show up in the “Shopping” tab. … And on YouTube. …
Google Shopping Ads Guide [and Budget Calculator] Read More »
You’re all set to start advertising on Facebook. You have your budget in place. And you’re ready to start attracting customers. … There’s just ONE thing holding you back. You don’t know what to put in your Ads! If you have hit this roadblock, have no fear…. Because today we’re going to discuss how to
How to Create Facebook Ads That Engage Your Audience Read More »
If you’re not using Facebook retargeting ads, you are leaving money on the table. It’s the easiest marketing technique to maximize your ROI from advertising on Facebook. At least, if you follow the steps and advice in my guide… Key takeaways Your audiences’ awareness level will have a significant impact on your retargeting ROI The
The 2024 Facebook Retargeting Guide and Cheatsheet Read More »
