As a digital marketer, it’s crucial to track and measure the performance of your Facebook ads. Why? Because you want to know how a person who clicked on a particular ad behaves when they land on your website. E.g, think about these two ads: You want to know how visitors from each of these two
How to Add UTM Parameters to Your Facebook Ads for Better Tracking and Measurement Read More »
The potential for errors exists after migrating or instrumenting Google Analytics (GA4) or another analytics vendor. There is a risk of inadvertently leaving or adding your live/production GA4 tracking script on your staging domain or a domain that you want to avoid being included in the data collection for that specific Google Analytics property. So,
GA4 Reports: How To Create a Page Hostname Performance Report In Google Analytics Read More »
Ever wonder if GA4 can tell you if your sales aren’t hitting their targets? How about sending you an email when you have a certain user segment under-performing? In this workshop you’ll see exactly how to do exactly that! Academy for Marketers has everything you need for profitable measurement, including how to properly set up
How To Set Up Email Alerts in Google Analytics 4 Read More »
Universal Analytics is going away. That’s not secret anymore. What is talked about a lot less is why is it going away. And why is Google Analytics 4 is such an important tool to take action on right now. Earlier this year, our very own Mercer presented at Social Media Marketing World to help answer
Google Analytics 4: The New Approach to Measuring Your Marketing Read More »
Mercer recently hopped on to the Perpetual Traffic podcast to discuss some big time challenges marketers are facing (with more to come). He talks about about getting leads and sales for your business through measurement. Kasim calls Mercer “one of the only non-posers in the attribution/measurement game online, the most important voice in digital marketing
The Superstorm of Marketing Challenges Read More »
If you want to learn how to use GA4 for Shopify, you’ve come to the right place. But before we get into that, we should review a few typical Shopify store questions.
How to Set Up GA4 Ecommerce for a Shopify Store Read More »