Author name: Mercer

One of the first measurement questions you’ll ask yourself is, “Where are my users coming from?” Don’t worry! Google Analytics 4 is made to answer this! But only if you’re using UTM parameters (and using them correctly). What does that look like? Watch “The A.B.C.s of Using UTMs in Google Analytics (GA4)” to discover how […]

Measurementmarketing.io’s very own Mercer joins Ralph and Kasim on the Perpetual Traffic podcast to discuss the significance of measurement in digital marketing. This episode covers the importance of setting up reports that provide insights into what’s working and what’s not, as well as the Storylytics™️ Framework. This framework allows marketers to define engagement and tell

Recently, our own Mercer was a guest, Sheryl Plouffe’s podcast, Cash In On Camera to discuss The Art of Measurement: Unlocking the Secrets to Measuring Podcast Success Do you want to better understand your podcast metrics? In this episode of Cash In On Camera, Mercer shares his insights and expertise on measuring the success of

If you haven’t been able to get your GA4 account up and running yet that’s okay. This short video is going to show you a really simple way to set up GA4 properly, using Google Tag Manager. If you’ve thrown your hands in the air because you simply have no idea exactly what you should

Do you ever wonder how to effectively turn all that data into something that has a positive impact on your marketing? MeasurementMarketing.io’s own Chris Mercer appeared on the E-Commerce Secrets To Scale, a marketing and entrepreneurship podcast. The podcast revolves around hearing the stories and strategies of successful entrepreneurs and e-commerce professionals to uncover scaling