As a digital marketer, it’s crucial to track and measure the performance of your Facebook ads. Why? Because you want to know how a person who clicked on a particular ad behaves when they land on your website. E.g, think about these two ads: You want to know how visitors from each of these two […]
How to Add UTM Parameters to Your Facebook Ads for Better Tracking and Measurement Read More »
The potential for errors exists after migrating or instrumenting Google Analytics (GA4) or another analytics vendor. There is a risk of inadvertently leaving or adding your live/production GA4 tracking script on your staging domain or a domain that you want to avoid being included in the data collection for that specific Google Analytics property. So,
GA4 Reports: How To Create a Page Hostname Performance Report In Google Analytics Read More »
Testing Google Analytics doesn’t require much effort and no advanced technical skills. Yet, testing is important to ensure GA collects data about your conversions, events, and anything else that can help you make data-driven business decisions. Before you dive in, make sure you have checked that Google Analytics is installed on your site. All good?
Testing Google Analytics in Real Time [3 Simples Steps ] Read More »
In the ever-changing landscape of digital life today, marketing research is showing that personalization and behavioral targeting are increasingly emerging as some of the most significant factors in business success. In a fast-paced culture of convenience such as ours, we no longer just love it when our digital experiences are tailored to our particular interests
Navigating the Tightrope Between Behavioral Targeting and Online Privacy Read More »
Ever wonder if GA4 can tell you if your sales aren’t hitting their targets? How about sending you an email when you have a certain user segment under-performing? In this workshop you’ll see exactly how to do exactly that! Academy for Marketers has everything you need for profitable measurement, including how to properly set up
How To Set Up Email Alerts in Google Analytics 4 Read More »
Universal Analytics is going away. That’s not secret anymore. What is talked about a lot less is why is it going away. And why is Google Analytics 4 is such an important tool to take action on right now. Earlier this year, our very own Mercer presented at Social Media Marketing World to help answer
Google Analytics 4: The New Approach to Measuring Your Marketing Read More »