Testing Google Analytics doesn’t require much effort and no advanced technical skills. Yet, testing is important to ensure GA collects data about your conversions, events, and anything else that can help you make data-driven business decisions. Before you dive in, make sure you have checked that Google Analytics is installed on your site. All good? […]
Testing Google Analytics in Real Time [3 Simples Steps ] Read More »
In the ever-changing landscape of digital life today, marketing research is showing that personalization and behavioral targeting are increasingly emerging as some of the most significant factors in business success. In a fast-paced culture of convenience such as ours, we no longer just love it when our digital experiences are tailored to our particular interests
Navigating the Tightrope Between Behavioral Targeting and Online Privacy Read More »
Content is everything. Some people will even tell you that it’s the most important thing you can produce for your business. But if you spend more than a few minutes online, you’ll quickly realize that not all content is equal. For example, a 40-year-old man practicing the latest dance on Tik-Tok, a detailed guide to
Data Driven U Is Looking For Marketing and Analytics Experts Read More »
This is an excerpt of a masterclass presented by Duane Brown, Founder & Head of Strategy at Take Some Risk Inc.. Connect with Duane on Twitter. As we enter the final quarter of the year and approach the holiday season, we are doing so under conditions that are unprecedented and which could present a challenge
How To Master Black Friday Marketing In An iOS14.5 World Read More »
This is an overview of a Data Driven Insiders resource. Here at Data Driven, we’re always looking for ways to make things easier for you guys. We think you’re going to love our new dashboard for you to measure your content marketing. Here’s how to set it up: Open the template and click the Copy
Content Marketing Dashboard Read More »
Whether you’re doing a one-time promotion or launching a brand new product, there are two things (at a minimum) every successful marketing campaign must do: Get in front of your target customer Capture that potential customer’s interest Audience intelligence tools can give you quick access to compelling data about your target customers’ behavior and interests. And,
How to use audience intelligence to plan your marketing campaigns Read More »
