Spring is here! The sun is out, the birds are chirping, and the smell of flowers is in the air. Which means it’s time to clean up your Google Analytics account. That’s right. It’s time for a Google Analytics spring cleaning. With or without GDPR on your mind, there’s no better time than now to remove […]
The GDPR caused significant changes in how we use Google Analytics and how the tool itself has changed. In the new version, GA4, IP addresses from visitors of the EEA zone are automatically removed. Yet, there is still a heavy discussion going on about whether these measures are sufficient to comply with the GDPR. Key
Google Analytics IP Anonymization and GDPR Compliance Read More »
This is a beginners guide to Google Analytics for bloggers. The goal of the presentation would be to both inspire bloggers to get more involved with their analytics as well as demystify the complexity of getting started. Given the reaction from the crowd and sheer number of tweets from the presentation, I think it went
Google Analytics for Bloggers Presentation Read More »
Last week we talked about data retention in Google Analytics, how this change will affect ad-hoc reporting (i.e., segmentation), and whether this impact on your data retention settings was due to GDPR. That blog post generated a lot of dialogue. In fact, it created more conversations than any of my other posts so far this year!
GDPR Compliance with Google Analytics – Do You Need Cookie Consent? Read More »
The default Google Analytics 4 data retention period is set to 2 months only. That’s ideal if you are only interested in short-term analysis. But let’s be honest, unless you have just launched your website or web shop, you definitely need more historical data to thrive in the future… Key takeaways On top of that,
Change Your Google Analytics Data Retention Setting, Or Lose Important Data Read More »
You probably know by now that GDPR (The General Data Protection Act) goes into effect on May 25th, 2018. That means you only have one month left to get prepared for GDPR compliance. While the EU mandates this initiative, all online businesses will be affected by GDPR in some way or another. So even if you
How to Prepare Your Google Analytics Account for GDPR Read More »