Duct tape has always been a handy asset in my home. Whether it’s used on a leaking faucet or a busted bumper, duct tape fixes almost everything. It may not be the prettiest, but it is a quick fix. It’s an instant and affordable solution to a problem that will be fixed with more money […]
Hard work is the only way to get ahead in life (and business). I can’t tell you how many times I’ve heard that saying over the years, thinking that working hard was the key to success. Of course, now I look back fondly on the naivety of that advice. And how it led me to
Are You Just Another Hard Worker… or a Smart Worker? Read More »
One question hear often from my students is about money. “How much money can I make with my newly minted digital marketing skills?” While the amount varies based on skill level, I commonly tell them that they can make 6-figures as marketing consultants. That’s $100,000 US or more. This post shares the logic behind that answer. Is it possible to
How to Make 6 Figures as a Marketing Consultant Read More »
Setting up Google Partners account is a milestone for many digital marketers. This is when things get official. However, I’ve had many people approach me with confusion about the best way to set up Google Partners account. This is especially true for small agencies. An individual may be setting up a Google Partners account on behalf of
Google Partners Accounts: Personal or Company Email Address? Read More »
Panic. That’s what you feel when you have lost access to your Google Analytics account. It’s exactly the same as losing a key to your car or home. The solution is also similar: it’s always in the last place you look. So, where do you even begin to recover your GA account? Let’s find out.
How To Recover Your Google Analytics Account [2024] Read More »
Recently I participated in a panel discussion with other AdWords experts like Brad Geddes, Frederick Valleys, Matt Umbro and many more. It was in Bologna at the excellent AdWorld Experience conference. A question came up that I love to answer. “What was your biggest screw up?” This type of question helps us really learn. Funny, but
What is your biggest mistake in paid search management? Read More »
