As I record the video lessons for Google Ads Mastery Course, I can’t help but take a trip down memory lane. My thoughts are almost always forward. What’s next? When will it be there? How can I use it to help my business? Rarely do I take time to look in the rearview mirror. But […]
Reflecting on 10 Years of Google AdWords Management Read More »
What a novel idea: taking your best posts from 2014 and sharing them on your blog. I didn’t come up with the idea, of course. But I for the past two years I have joined in the hoopla and published my stats. See 2012 and 2013. Even though we are nearing the end of January,
The 2014 Year in Review That’s Too Late and Nobody Will Probably Read Read More »
There is a shortage of qualified Google Ads professionals in the marketplace. I hope to change that by giving away everything I know about Ads online, delivering 28 daily lessons. Do you want to advance your career by becoming Google Ads Certified? Or do you want to give a friend or colleague the gift to
Become a Google Ads Expert in 28 Days Read More »
Did you get some uninvited visitors from Russia over the holidays? Did it affect your Google Analytics account?
We did too and it’s annoying.
Read on to learn how to block it!
8 Steps for Eliminating Bad Data in Google Analytics Read More »
I believe that there is a difference between luck and good fortune.
Luck is the result of random chance. We may have good luck, but this is not something we can rely on.
In fact, if we factor luck into any decision we make, we will be sorely disappointed in the long run. The odds are against us.
Being fortunate may seem the same as being lucky, but there is a key difference. Good fortune often comes to those who position themselves to be in place when opportunity strikes.
We have some level of control over our good fortunes. We also bear some responsibilities for our misfortunes when things don’t work out.
The key is to stop thinking that luck is anything more than gambling with our fates. We cannot build a business on luck, but we can position ourselves in fortuitous ways.
Today we delve deeper into the differences between lucky and fortunate.
Luck. What is it Good For? Absolutely Nothing! Read More »
A question came in from one of our newsletter subscribers just yesterday: Question: How do I build a digital marketing team? One of my big tasks for next year is to create a plan for how we would scale our digital marketing team. This involves recommending a budget, the staff details and setting hiring priority
How do you build a digital marketing team? Read More »
