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PPC Strategy: These 3 Paid Search Strategies Are All You Ever Need

I have often gone on the record with my skepticism toward paid search campaign management software, and I have several reasons for being skeptical. My main concern has been that these tools over promise on features and under deliver on performance. They claim to replace the analyst by using algorithms to optimize campaigns, but in

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Google Analytics Announces BigQuery Integration At Google I/O [2013]

Today Google announced that Premium users of Google Analytics will be able to access their data via Big Query, Google’s data solution that allows users to make sense of massive data sets. While the announcement occurred today, users will have to wait until later in the year to be able to use BigQuery to perform

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Testing Google Analytics Customizations Using Real Time Analytics

REALTIME REPORTS Who is visiting your site right now? In the past month I have been introduced to several excellent customizations of Google Analytics that can help better distinguish the traffic being pointed to your site. Before implementing these customizations on client websites and recommending them to others, I like to install them on my

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