The Promise of Paid Search Bid Management Tools There are a million paid search management tools. Well, maybe a million is an overstatement, but the paid search and bid management space is quite saturated with companies promising the latest and greatest tools to do the work of an analyst. Most of these tools have similar […]
Paid Search Bid Management Tools: Great Investment or Save Your Money? Read More »
Recently, a question was posed on a private forum for marketing professionals and I provided an answer that was considered to be very useful. While there is no absolutely perfect way to answer this question without knowing all of the nuances to a particular situation, I did my best to answer the question in a
SEO for Rebranding – What are the SEO Implications for Using a Newly Purchased URL? Read More »
Advanced E-Commerce PPC Last week I had the pleasure of giving a presentation to a local group of e-commerce companies and marketers on the topic of Intermediate and Advanced PPC tactics, how to get better at managing your PPC accounts, and tips for working better with PPC agencies.
Advanced PPC for E-Commerce Websites (Presentation) Read More »
Google Tag Manager makes your life easier, but is still a technical solution in need of troubleshooting and debugging. While Google offers Tag Manager now to anyone looking to sign up, some potential adopters are hesitant to implement the product until they find answers about how they can test whether the product is working appropriately for their
5 Ways to Troubleshoot Your Google Tag Manager Installation Read More »
Sometimes Facebook ad Targeting can be very surprising, even upsetting.
Take for example, the recommended pages for me on Facebook a few weeks ago. Notice a trend here?
I find this particularly interesting, since I don’t own any guns and have only gone shooting a handful of times in my life (and I am horrible at it).
So why would Facebook be showing me these ads when I am a horrible shot? Are they trying to get me help?
On second thought, maybe Facebook is more brilliant than we think! Maybe we should be giving them more credit?
You decide – is Facebook’s recommendations and ad targeting accurate for you?
When Facebook Targeting Is Out of Control Read More »
SEO Is Dead. Long Live SEO “SEO is Dead” is content strategy, and you took the bait. Your SEO job title is now obsolete. You are now an inbound marketer. Or maybe you are a content strategist. Since Google’s Panda update, marketers have rushed to acquire front row tickets to the SEO death march coming to an IP
SEO is Now Content Strategy, and You are Surprised? Read More »
