Calculating your Facebook ads budget is an important first step to run successful campaigns on the biggest social media platform. Yet, many businesses are confused about which data to use. Or they simply allocate a daily budget and hope their ads will generate profit. So how do you get your budget right? Easy. Just enter […]
How to Calculate Your Facebook Ads Budget Read More »
Do you know what I love most about using Data Studio for reporting? Once you have your Google Data Studio template finalized and data sources in place, 96.7% of your work is done! Simply connect your Data Studio Template to your marketing platform data… and bam! Report Finito! No more messy data exports, fiddling with
7 Plug-and-Play Google Data Studio Templates Read More »
PPC Reports. They are 100% necessary if you provide paid advertising as a service. But they can be time-consuming to create and frustrating to maintain. These problems are especially true when your reports cover advertising on multiple different systems… like Facebook Ads, Google Ads, and Bing Ads. Trying to manually consolidate all your data into
Building the Ultimate PPC Report in Google Data Studio Read More »
Google Analytics makes it easy to see how many people visit your website. Sign up for GA, add some code to your website theme, and voila! You’re rolling in data. But, of course, you’ll soon learn that this is only a small piece of the puzzle. Google Analytics is great, but with ONLY the base
How and When to Automate Google Analytics Event Tracking in Google Tag Manager (GTM) Read More »
Working in Google Ads is all about control and efficiency. You want to take control of your advertising, and you don’t want to let Google choose how you spend your budget. In Ads, keyword match types determine how much control you have over the searches that trigger your ads. There are four different keyword match types.
How Broad Match Modified Keywords Can Help Your Results Read More »
How many of your current customers do you think you can target using Google Ads? Don’t know? Good news! Google can tell you. Google will even tell you how many of your customers they can find on the Search Network, the Display Network, YouTube, and Gmail. Crazy, right?!? It’s called Customer Match. Customer Match allows you
Google Ads Customer Match: A Step-By-Step Guide (With Real Results) Read More »
