I was recently asked an excellent question from a client/friend about tag management that I thought was worthy of an answer on this blog. The basic question is as follows: Why would I go with Google Tag Manager when there are so many other premium tools available? The premium solutions have dedicated support and more […]
Paid Tag Management Solution or Google Tag Manager? Read More »
I know what you are thinking – not another post about keywords being (not provided) in Google Analytics. Been there, done that. Or have you? Could it be that you don’t really understand what you are arguing? Inspired by a conversation with a dear friend of mine, the Content Scientist, I have come to the
Why Do You Care So Much About (not provided)? Read More »
I have spent the past few weekends migrating the first site I ever created on the WordPress platform to a new web host. The site is Bodyguard Careers and had plateaued in traffic earlier this year, before Google’s Penguin update. This site has gone through a lot since Hucky Austin and I founded it in
WordPress in 2005 vs. WordPress in 2013 Read More »
When making marketing predictions for 2013, you have two options: make genuine predictions or use sarcasm & humor to predict the future. I chose the latter
65 (Mostly Sarcastic) Marketing and Technology Predictions [2013] Read More »
Last week Google Analytics published a blog post that I wrote about Google Analytics for Lead Generation. While I am working on a comprehensive follow up post to share thoughts on this topic in 2013 and beyond, I wanted to share a fun little SEO side effect of that post. Google+ Authorship Works on External
Using Google+ Authorship for SEO on the Google Analytics Website Read More »
The Promise of Paid Search Bid Management Tools There are a million paid search management tools. Well, maybe a million is an overstatement, but the paid search and bid management space is quite saturated with companies promising the latest and greatest tools to do the work of an analyst. Most of these tools have similar
Paid Search Bid Management Tools: Great Investment or Save Your Money? Read More »