Where do IP addresses factor into the world of Google Analytics? The answer to this question is both complicated and straightforward at the same time. Google collects IP addresses from your website visitors whenever you send a hit to their systems (think each time a page finishes loading). That means every Google Analytics hit from your […]
What is the role of IP tracking in Google Analytics? Read More »
Creating a successful marketing strategy all starts with defining your objectives. But what’s the best way to identify your marketing objectives? Should you choose goals based on the platforms (Google, Facebook, etc.), you plan to utilize for reaching new customers? Or should you choose to experiment with some marketing tactics that seem reasonable, commit to them,
Data Driven Marketing Objectives – Google Data Studio Template Read More »
Let’s talk about bot traffic in Google Analytics. Most of the time, bot traffic in our analytics data gets a bad name. We think of it as spam, but there are good bots too. Whether or not you welcome them, 99% of the time you don’t want to see bot traffic in your analytics reports.
How to Identify and Remove Bot Traffic in Google Analytics 4 Read More »
As marketers, it’s a no-brainer to build dashboards to track SEO, website traffic, and conversion results. Usually, we review them on a weekly, monthly, or quarterly basis. But it’s rare that I see marketers reflecting on an entire year of growth. It’s even more uncommon to see reviews of year-over-year results in a single dashboard.
One-Click 2020 Digital Marketing Report Template [Google Data Studio] Read More »
We surveyed 146 of agency owners, freelancers, and consultants, to find out about their biggest business concerns. The most common obstacle these business owners reported they were struggling with was… TIME. For professional service-based business owners, there are never enough hours in the day to get all their work done for their clients and work on
10 Business Growth Strategies for Agency Owners and Consultants Read More »
We’ve all heard the saying “A picture is worth a thousand words.” But a picture of your marketing data can be worth much more than words! If you’re using charts or graphs to present your work to your stakeholders or clients, pictures of your data could be worth LOTS OF MONEY. Data visualization can also be
Google Data Studio Tutorial: A Strategic Guide to Building Powerful Reports Read More »
