Google Analytics is an online-only tracking tool. True or False? The answer is… False. Well, mostly false. Google Analytics can track any visit to your website, even if it comes from offline promotions and advertising. As long as your offline advertising triggers someone to visit a website, Google Analytics can track it! You can use […]
How to Setup Google Analytics Offline Tracking Read More »
GOOGLE SIGNALS Cross-Device tracking with a little machine learning mixed in Google Signals is a built-in Google Analytics (GA) feature that allows you to enable automatic cross-device tracking. You need to give permission to Google to collect data from users who interact on your site with different devices. From then onwards, you will also get
Understanding Google Signals & Cross-Device Tracking in GA4 Read More »
The majority of businesses measure the impact of their marketing efforts by producing reports that highlight the performance of their growth initiatives. Over time, every business reaches the natural conclusion that the only way to understand whether their marketing is driving results is to put some numbers behind their assumptions. Some companies will build bare-bones
5 Keys to Building a Perfect Marketing KPI Dashboard Read More »
There have been a lot of changes going on inside of Google Ads lately (And yes, in case you missed the news, AdWords is now Google Ads). One of the new additions to the Ads interface is the optimization score. The Google Ads optimization score is Google’s way of telling you how well your account is
The Google Ads Optimization Score – How to use (and not use) this new report Read More »
Google Analytics 4 got rid of page value. That’s horrible because this metric helped you better understand how individual web pages contributed to the monetization of your site. But let’s not whine and instead look at two ways to bring page value back to GA4. Key takeaways What was Page Value in GA, anyway? Let’s
Page Value in Google Analytics 4 – Recreate or move on? Read More »
Google’s rebrand of AdWords to Google Ads is complete. The makeover of the Ads platform brought us a shiny new version of the Google Keyword Planner. Big G dubbed the new Keyword Planner a “simpler, better” version of its former self. Of course, the skeptic in me immediately asked “When is simpler, better?” and I decided to
How to Use Google Keyword Planner: Tips, Hacks And Strategies For The GKP Read More »
