GA4 is not an “upgrade” from its predecessor Google Analytics (UA). Google built a new platform for the current and future world of marketing measurement.
Google Analytics 4 – What’s The Difference? [Infographic] Read More »
If you’ve ever been frustrated with setting up your website so it works well with tools like Google Analytics and Google Tag Manager, this Strategy Session is for you…
Tips To Make Your Website Easier To Measure Read More »
Knowing about your users is more important than ever. Mercer will walk you through Google Analytics – Audience Reports to show you how you can answer the question, “Who are my users?”
Answering “Who Are My Users?” With the Google Analytics Audience Reports Read More »
Whether you’re doing a one-time promotion or launching a brand new product, there are two things (at a minimum) every successful marketing campaign must do: Get in front of your target customer Capture that potential customer’s interest Audience intelligence tools can give you quick access to compelling data about your target customers’ behavior and interests. And,
How to use audience intelligence to plan your marketing campaigns Read More »
Thinking it’s time to earn that prestigious Google Analytics certification? Well, before you spend a lot of time studying, read along to understand what to expect. You probably want to know how hard the exam is and how much work it will take to pass. And if you do pass the exam, what’s the value of
Can a Google Analytics Certification help your career? Read More »
When it comes to managing your WordPress website, Google Tag Manager (GTM) should be one of your go-to tools. Why? Because GTM allows you to add tracking to your site while keeping it a lean, mean high-page-load-speed machine… which allows you to keep visitors on your site longer and give them more of what they
Google Tag Manager for your WordPress site – The 5-minute Guide Read More »