Note: This article deals with Universal Analytics. You can read about content grouping in Google Analytics 4 here. Want to be able to quickly analyze your website based on your page topics or product categories? Why not use the content grouping feature in Google Analytics! Content grouping can be a valuable analysis tool for e-commerce stores with lots of […]
Google Analytics Content Grouping Guide and Checklist Read More »
One of the biggest questions marketers have when looking at analytics data is “how do people find my website?” Google Analytics tells us this information quite easily inside of their acquisition reports. If you look in your Google Analytics account right now, you can see how your visitors navigate to your website. Google has neatly organized
How to Create a Custom Channel Grouping in Google Analytics Read More »
measureu.com may earn a small commission through products purchased using links on this page. Are you tracking your ROI from your email, social media, and advertising campaigns? Loaded question, I know. But, it is essential to measure the impact driven by all your marketing efforts. Especially the campaigns that drive visitors back to your website.
Google Analytics Campaign Tracking Checklist and Guide Read More »
Google held their Marketing Live Innovations Keynote presentation for 2018 last week, and Wow! They dropped some bombshell announcements on the marketing world. So what’s up with Google Ads and Google Marketing Platform? That’s what we’ll talk about in this post. In case (like me), you missed the live stream of this presentation, you might
Google Marketing Platform and Google Ads – 3 Major Innovations You Need to Know About Read More »
These days, there are tags (or pixels or scripts or tracking codes) for everything. Google Analytics, Facebook, Twitter, AdWords, LinkedIn, etc. are all asking you to add code to your website to track advertising performance. One by one, adding tracking doesn’t seem like a big deal. But adding all kinds of tags to your website can
Google Tag Manager Tutorial: A Step-By-Step Guide to Getting Started with GTM Read More »
Over the past month, we’ve talked a lot about how GDPR affects data collection. But what about online advertising? How big of an impact will GDPR have on Google Ads users? The European Economic Area (EEA) is the second largest consumer market in the world. The EEA also represents the third largest search advertising economy
Google Ads and GDPR Compliance: How GDPR Affects Google Ads Tracking and Targeting Read More »
