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Automatic AdWords Ad Suggestions – Let them run or turn them off?

Google recently made a big announcement about a new feature in AdWords. Starting April 29th, 2018 Google will introduce “ad suggestions.” Ad suggestions are ads created by Google that will automatically become part of your ad groups. That’s right! Google is promising to write ads for you, and they are going to put them into

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Building the Complete Set of Google AdWords Optimization Checklists

Are you managing a Google AdWords Account? If you are, you’ve probably figured out that succeeding in AdWords is all about making small, continuous improvements. AdWords is a robust tool. It’s the largest and most sophisticated PPC advertising platform on the planet. But it’s not always easy to figure out when and where to make the

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