Digital Marketing

Whether you’re doing a one-time promotion or launching a brand new product, there are two things (at a minimum) every successful marketing campaign must do: Get in front of your target customer Capture that potential customer’s interest Audience intelligence tools can give you quick access to compelling data about your target customers’ behavior and interests. And, […]

Creating a successful marketing strategy all starts with defining your objectives. But what’s the best way to identify your marketing objectives? Should you choose goals based on the platforms (Google, Facebook, etc.), you plan to utilize for reaching new customers? Or should you choose to experiment with some marketing tactics that seem reasonable, commit to them,

We surveyed 146 of agency owners, freelancers, and consultants, to find out about their biggest business concerns. The most common obstacle these business owners reported they were struggling with was… TIME. For professional service-based business owners, there are never enough hours in the day to get all their work done for their clients and work on