Whether you have a strong background in working with data or barely know how to use an Excel spreadsheet, it’s important to understand how powerful it can be to use numbers to prove your assumptions. But that sounds daunting, doesn’t it? Fortunately, we are here to provide you with lessons and templates to help us […]
How to Turn Raw Data Into Marketing Insights Read More »
The term “data driven” is thrown around quite often in the world of marketing, and I’m often convinced that very few people actually know what it really means to be data driven. There are data driven marketing strategies, like those championed by Google and Amazon to increase the number of people who use their products.
Creating a Data Driven Marketing Organization Read More »
I started this post earlier in the week and went in a slightly different direction by publishing a post entitled Writing is Everything For Your Career. While I’m proud of that post, I also wanted to continue with my tradition of publishing detailed statistics on my most trafficked posts, insights on what made these posts
What Drove Traffic in 2013 and How I’m Going About 2014 Read More »
There are few things more permanent in the digital world than email. It’s tangible in your inbox, takes effort to delete, and can be passed along to others easier than any other medium of communication. Yet as marketers we often forget about email when it comes to establishing a connection with our intended audience. When
Email Newsletters Are Not Dead… Sign Up For Mine Today! Read More »
Being a long time fan of SEOMoz (now Moz), I was honored to be invited to give a Mozinar and share my knowledge of Google Plus with the passionate Moz community. As the #1 social media traffic source for Jeffalytics, Google Plus has had a major role in putting this site on the map. You
17 Ways Knowing About Google Plus Will Make You a Better Marketer #Mozinar Read More »
I write this post after spending several frustrating hours trying to get the right social media buttons to display on Jeffalytics. If I can save one of you from this level of frustration, my job is done. Adding Beautiful Social Media Buttons To Your Website Should Be Easy, Right? When I first started Jeffalytics, I
How to Customize the Buttons on the AddThis WordPress Plugin Read More »
