Content marketing is one of the most effective ways to get traffic to your website. But trying to come up with new content ideas can be super intimidating. [Trust me! After over five years of blogging here at Jeffalytics, I know how frustrating things can be.] So how do you find a way to consistently […]
Behind the Scenes: Our Content Creation Strategy at Jeffalytics Read More »
Whether your organization is just getting started with social media or you are seasoned pros, there are several tools that you can use to harvest and monitor social activities for you and your competitors. These social media competitive analysis tools can be used to generate ideas, discover conversations about your brand and answer customer service
Social Media Competitive Analysis Template Read More »
Whether you have a strong background in working with data or barely know how to use an Excel spreadsheet, it’s important to understand how powerful it can be to use numbers to prove your assumptions. But that sounds daunting, doesn’t it? Fortunately, we are here to provide you with lessons and templates to help us
How to Turn Raw Data Into Marketing Insights Read More »
The term “data driven” is thrown around quite often in the world of marketing, and I’m often convinced that very few people actually know what it really means to be data driven. There are data driven marketing strategies, like those championed by Google and Amazon to increase the number of people who use their products.
Creating a Data Driven Marketing Organization Read More »
As marketers, we tend to measure the ROI (return on investment) of programs that we are responsible for delivering. That means we often report on how many raw sales are delivered from our marketing budget without providing context into how these efforts truly affect our business. These reports don’t usually include information about the true profitability
Google Ads ROI for E-Commerce Template Read More »
After spending the past two decades as a digital marketing analyst, there have become two certainties that I can count on when it comes to delivering reporting presentations to clients and internal stakeholders: Each report takes way longer than you think it will take to complete – leading to late nights and high-stress levels Every
Monthly Report Presentation Template for Digital Marketing [Free PPT Download] Read More »
