If you’re not using Facebook retargeting ads, you are leaving money on the table. It’s the easiest marketing technique to maximize your ROI from advertising on Facebook. At least, if you follow the steps and advice in my guide… Key takeaways Your audiences’ awareness level will have a significant impact on your retargeting ROI The […]
The 2024 Facebook Retargeting Guide and Cheatsheet Read More »
At its core, Facebook is a content-driven platform. Facebook’s goal is to show it’s users the most interesting and popular advertisements content based on your preferences so you keep on engaging with the app. But we all know that the real mission is to make as much money as possible without hemorrhaging users. The good
Calculating your Facebook ads budget is an important first step to run successful campaigns on the biggest social media platform. Yet, many businesses are confused about which data to use. Or they simply allocate a daily budget and hope their ads will generate profit. So how do you get your budget right? Easy. Just enter
How to Calculate Your Facebook Ads Budget Read More »
Pay-per-click (PPC) advertising on search engines is the best form of advertising for attracting targeted leads and ready-to-purchase customers. This is something I have believed for nearly 15 years of doing PPC management, and is something I will believe well into the future. There is no greater sign of buying intent than someone typing a
The 10 Commandments of PPC Management Read More »
