Google Analytics 4

Although Squarespace has its own analytics tool, it is an excellent idea to use Google Analytics 4 as a replacement, or in tandem. GA4 is free, easy to activate on Squarespace and the value you will get from it is enormous. Ready to enter the pro league of web analytics? What is Squarespace Analytics? Squarespace […]

In Google Analytics 4, Custom Alerts are called Custom Insights. The new name is much more than a cosmetic microcopy upgrade. This guide explains how you can create custom alerts in GA4 and integrate them effectively in your website optimization workflow. What are custom alerts in Google Analytics? When something unexpected happens on your site,

Clicks on buttons and links drive your website visitors closer to the destination you have in mind. However, if you want to know for sure if users “click” with your brand, you need to know where they click on your site. Luckily, GA4 has made basic click tracking quite easy… On which link will you

Content grouping in Google Analytics 4 is a powerful way to organize and analyze the performance of topic clusters on your site or web shop. If you’re a fan of the marketing adage Content is King, this guide can be the best thing you will read today… As a warm-up, let’s group the topics of

Did you know that data sampling in Google Analytics 4 is far less common than in Universal Analytics? Sampling still happens, but GA4 offers sites, web shops and apps with a lot of visitors more reliable reports. Data-driven decisions and less risky. That sounds promising… This article will help you get a better view on

The introduction of predictive metrics in Google Analytics 4 is a huge game changer for digital marketers. Instead of reports about past behavior of website visitors, Google’s Artificial Intelligence can now give you a glimpse of the future and a clear hint on where to put your marketing focus in the next week(s). Here is