Google Analytics 4

Scroll depth in Google Analytics 4 shows you how far your visitors scrolled on a web page. It’s rather easy to set up scroll depth tracking, with or without Google Tag Manager. Once the data flows in, you can turn it into actionable plans to improve the user experience on your site and make your […]

The user lifetime report in Google Analytics 4 offers exciting new possibilities to learn more about how visitors have been behaving and will behave on your website or app since they first arrived. Let’s unlock your past and future in this new exploration… In this article, you will learn how to set up and interpret

You need to add tracking code to your site for Google Analytics 4 to work. Google gives simple instructions on where to add it. But as in the past, this confuses even experts… Where to place the GA4 tracking code? You need to place the tracking code for Google Analytics 4 right after the HTML

Understanding your user behavior is a cornerstone of data analysis in Google Analytics. But, there are a lot of different terms to wrap your head around before you can drill into your data. One such term is “active users,” and that’s what we’ll focus on today. So, what are active users in Google Analytics 4?

Google Analytics 4 is a whole new beast, and one of the big changes between this version and previous versions is that you now have an event-based data model. You have much more flexibility with your events in this new version of Analytics, and there are four different types you can use, including recommended events.

Setting up your new Google Analytics 4 property requires quite a few steps. From creating your property to enabling data collection, there are a lot of details you need to address before you can get started with your analysis…including collecting your measurement ID. But, what is your measurement ID in a GA4? You can find